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Business analytics software company SAS has acquired ad server technology company AiMatch in a bid...claims the ability to process and reallocate ad inventory in real-time, whether via video, mobile, display or other digital media, will be critical for publishers as the digital ad market continues ... are realising that to maximise the potential of real-time bidding they need to have the best technology ...
proprietary ad management technology Open AdStream for publishers and advertiser clients....The advertising technology agency claims its new technology will enable publishers to filter and assign value to their biddable inventory based on context and audience, unlike other systems which ... for brands to deliver targeted video ads to global audiences across high quality media properties on a ...
Whether your business is about selling fresh fruit, designer labels or mobile phones, technology...the latest personal technology in their new vehicles, to white goods manufacturers adding screens ... that Facebook is the fastest climber once again. The real lesson is that the technology sector not only ... of technology has become crucial to all brands whatever the product or service they offer to the consumer ...
In the execution, the England football team? experiments with ways to avoid girls in Poland. The ad was written by Bertie Scrase and art directed by Christen Brestrup. It was directed by Big Red Button through Moxie Pictures. ...
Havas has acquired a majority stake in US creative technology agency Victors & Spoils....counts Coca-Cola, Levi's, Mercedes-Benz and Unilever among its clients, labels itself as a technology ... , which, through digital technology, manages its crowd of more than 6,000 creatives across the world ... projects will be to use the V S proprietary technology to create a 15,000-person professional Havas "crowd ...
Food Freshness Technology brought the agency on board for the retained brief following a four-way pitch. The company s technology, named It sFresh!, involves a strip that traps the ethylene gas ... . The technology will be rolled out across the UK, Europe US this spring. College Hill will also co-ordinate a ...
's previous roles include associate director at Midnight Communications and technology roles at Weber ...
Tradeshift , the social media platform and online invoicing company, has hired EML Wildfire after parting with Speed Communications. The firm appointed Speed in June last year but held pitches for a new agency before Christmas. EML Wildfire is charged with building awareness of the start-up. Hotwire...
The technology could transform digital creative campaigns, Paul McCarroll and Joe Lozito explain....'t help. It's because of HTML5, a technology that has finally emerged as a genuine game-changer. In fact ... of technology called plug-ins before you can watch the video or play the game, HTML5 has the potential to do ... ,000 different devices and technologies together. At least, that is the theory. Does it work? In part ...
Plan UK, the global children's charity, is to use facial recognition technology on a digital...The ad will be placed in a Clear Channel bus shelter outside Selfridges in London on Wednesday (22 ... , and specialist outdoor media company Curb Media. The technology determines whether a man or a woman is standing in front of the ad, and the messaging clearly states that their face is being scanned. Women ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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