Analysis: Haines sees PR benefits in 'Big Tent'
13 Dec 2002 | by Adam Hill
The Institute of Practitioners in Advertising's outgoing president, Bruce Haines, tells Adam Hill
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Campaign: Pepsi highlights music and soccer stars - Media Relations
02 Apr 2004 | by Adam Hill
Campaign: Gladiator and Foot Battle ads Client: Britvic Soft Drinks and Pepsico UK PR team: Ketchum Timescale: January-February 2004 Budget: Undisclosed
ANALYSIS: Chime's Bell keeps stoking the fires
16 Aug 2002 | by Adam Hill
mooted, it's been quite a week for the Chime Communications rumour mill. Adam Hill asks whether
ANALYSIS: Numbers fail to add up in radio fiasco - What started as a simple release of radio audience figures has suddenly become an embarrassing war of words between long-term rivals radio and TV
31 Aug 2001 | by ADAM HILL
Earlier this month the Radio Advertising Bureau suggested the latest Radio Joint Audience Research figures showed people now listened to radio (3.48 hours a day) more than they watched TV (3.46 hours). But the RAB, in conjunction with the Commercial Radio Companies Association, had used...
ANALYSIS: Numbers fail to add up in radio fiasco - What started as a simple release of radio audience figures has suddenly become an embarrassing war of words between long-term rivals radio and TV
31 Aug 2001 | by ADAM HILL
Earlier this month the Radio Advertising Bureau suggested the latest Radio Joint Audience Research figures showed people now listened to radio (3.48 hours a day) more than they watched TV (3.46 hours). But the RAB, in conjunction with the Commercial Radio Companies Association, had used...
is rising across Europe. Adam Hill reports
03 Aug 2001 | by ADAM HILL
As in so many areas of business and culture, Europe took a lead from the US in the early part of 2001 as the stock of dot.coms declined rapidly following the hi-tech feeding frenzy of 1999/2000 - which one Italian PRO described as 'technology drunkenness'. As investors drew their purse strings...
bright, but caution is the watchword. Adam Leyland reports
03 Aug 2001 | by ADAM LEYLAND
'Anyone with a pulse made money in hi-tech,' Hoffman chief executive Lou Hoffman once remarked in the dot.com-dizzy days of 1999 and 2000. Not any more. The palpitations of the PR industry were almost audible in the first quarter of 2001, as the Nasdaq plunged, and dot.coms died, leaving a trail...
MEDIA BRIEFS: New York beckons for Marketing editor
18 Aug 2000 | by ADAM HILL
Conor Dignam, editor of Marketing, is moving to New York to edit Advertising Age International after an approach from Crain Communications. Dignam takes up the post on the global advertising and media magazine in November. Marketing, owned by PR Week s publisher, Haymarket, has not announced a replacement.
NEWS ANALYSIS: Big PR fiasco leads to a very big mop-up job - The reputation of Barclays has suffered a barrage of negative press over ATM charges and fat cat salaries and PR has taken the brunt of the blame
12 May 2000 | by ADAM HILL
In the past two months, Barclays, the high street bank, has to paraphrase its current advertising campaign, found itself with big problems.
Editorial: Big bank makes a big PR mistake
14 Apr 2000 | by ADAM HILL
What with the juxtaposition of Barclays new advertising campaign - extolling the virtue of its size - and John Varley s unwillingness to explain the relationship between the closures of regional branches and the generous bonuses being handed out by the bank, the big bank for the big world appears...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
