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The changing face of music tie-ups

would normally see.' Adam Williams, UK sales director at Spotify (right), says that the platform has ...

Media360: John Lewis marketer Craig Inglis on surprising consumers

The Marketing Society's current Marketer of the Year had just shared the stage with James Murphy, the founding partner of the retailer s ad agency Adam Eve, to tell the story of the changes they have made to the brand. Inglis explained to delegates that after joining in 2008 he wanted to build on the retailer ...

Media360: John Lewis to expand Never Knowingly Undersold campaign to radio

teams [at Adam Eve] working with the Radio Advertising Bureau this week and next week ... too. Also at the event, James Murphy, founding partner at creative shop Adam Eve, played John ... such as Vogue and bought sequences of print ads to push different products. Adam Eve won the Gold of Golds ...

Helen Edwards: Get personal with your brand

Reed, Adam Balon and Jon Wright are still going out to sell the drinks personally at festivals ...

Google showcases professional YouTube content

It is rolling out digital ads this week, followed by outdoor ads next Monday (14 May), to showcase the range of partners it has, as it seeks to convince consumers that it is a destination for premium content. The ads, created by Adam and Eve, feature images from shows including 'Top Gear', 'Skins', 'Sorted Food ...

Unilever tops 2012 Marketing Society Awards nominations

communications ASOS British Gas Nectar Launch: British Gas John Lewis adam eve Mercedes Abbott ... Hiscox VCCP John Lewis adam eve McDonald s Leo Burnett Sainsbury s Abbott Mead Vickers ...

Video: Highlights from the Revolution Awards 2012

Winners on the night included Adam Eve, which took three awards for its work around the launch of Pottermore.com. Profero took two awards for client ASOS, while JWT London won Best Use of Video for its 'Mouth vs Life' campaign for Johnson Johnson. The awards were held at The Grosvenor in London ...

The Marketing Society Marketer of the Year 2012

time for marketing within the business. From appointing Adam Eve to create 'Tom', an emotional ad ...

Google hires first head of marketing for Google+ in EMEA

campaign, which leverages storytelling to demonstrate the product. The TV ad, created by Adam Eve ...

The Revolution Awards 2012 - winners in full

Heineken, Xbox, TBG Digital and Adam & Eve triumphed at the Revolution Awards 2012, held on 20...s Pottermore.com, an online reading experience for Harry Potter fans, created by Adam Eve, triumphed across ... Explorer iPad app by Fortune Cookie Media Entertainment The launch of Pottermore.com by Adam ... Best integrated marketing campaign The launch of Pottermore.com by Adam Eve Best location ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.