Helen Edwards: Get personal with your brand
16 May 2012 | by Helen Edwards, PPA Business columnist of the year
Reed, Adam Balon and Jon Wright are still going out to sell the drinks personally at festivals ...
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The changing face of music tie-ups
24 May 2012 | by Sarah Shearman
would normally see.' Adam Williams, UK sales director at Spotify (right), says that the platform has ...
Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
communications ASOS British Gas Nectar Launch: British Gas John Lewis adam eve Mercedes Abbott ... Hiscox VCCP John Lewis adam eve McDonald s Leo Burnett Sainsbury s Abbott Mead Vickers ...
HarperCollins picks Stunning PR to promote erotica range
27 Apr 2012 | by John Owens
, explained that she was approached for the brief having previously worked with Adam Nevill, editorial ...
Olympics and Diamond Jubilee fuel UK's rise as design nation
20 Apr 2012 | by Anna Richardson Taylor
. It is manufactured in the UK, and, according to Adam Sykes, its general manager of brand communication marketing ...
Broadcast yourself: Should brands become media owners?
22 Mar 2012 | by Kate Magee
and direct to firms.' But he is also adamant that content from brands will not replace traditional ... sports. Red Bull sees itself as a media producer,' says Adam Clyne, commercial director at TVC, who works ...
Procter & Gamble, Heineken and Diageo: who wins and who loses in direct brand deals with Facebook?
06 Mar 2012 | by Adam Woods
Last year Diageo and Heineken inked large-scale direct deals with Facebook. Adam Woods investigates
Weighing up Twitter's branded adventure
17 Feb 2012 | by Sarah Shearman
on the branding opportunities it offers. Adam Graham, chief executive of digital-focused agency Weapon 7 ...
Yelp signs up Brands2life to make impact in British market
10 Feb 2012 | by John Owens
manager Elliot Adams. She told PRWeek that the focus would be on running an integrated social media ...
Is it wise for a brand to outsource marketing to cut costs? The Marketing Society Forum
08 Feb 2012
agencies. You risk cutting costs and growth. NO - JAMES MURPHY, FOUNDING PARTNER, ADAM EVE ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
