Internal Comms: Talking to the Group
14 Feb 2003 | by Adam Hill
Adam Hill sits in on an agency pitch with Woolworths Group's internal comms head
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Children's clothes retailer Adams Kids is using Euro RSCG Biss Lancaster to reinvigorate its brand...The agency won a six-month PR contract after a competitive pitch (PRWeek, 3 December 2004), replacing five-year incumbent Pittalla. Biss Lancaster is promoting products and shop openings and re-openings as Adams modernises its chain of stores. Adams continues to retain Macclesfield-based Baxter Hulme PR ...
Adam Hill sits in on an agency pitch with Woolworths Group's internal comms head
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