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Gadget promotion is now more about fashion and lifestyle than technology, as Adam Hill discovers.
Ketchum Public Relations and Ogilvy Adams and Rinehart are competing to be the retained European...Ketchum Public Relations and Ogilvy Adams and Rinehart are competing to be the retained European ... linked to Tivoli. Ogilvy Adams and Rinehart manages IBM s European PR network including its two UK ... will remain of its parent and its marketing strategy. Lyle Closs, an associate director of Ogilvy Adams ...
As the biggest computer maker in the world rejigs its European PR account, Adam Hill assesses Dell
-tech leaders IBM : Fee income leaps as Ogilvy, Adams and Rinehart co-ordinate and manage IBM s European PR...-tech leaders IBM : Fee income leaps as Ogilvy, Adams and Rinehart co-ordinate and manage IBM s European PR ... . Almost all our clients are American, says Mark Adams, Text 100 s managing director for mainland Europe ... on the degree of electronic sophistication of the media. Adams says: 40 per cent of UK journalists are now ...
The word 'dot.com' may have entered the national lexicon, but examples of people who are actually making money or improving their business via the internet are as rare as a sector without a Virgin company dedicated to it. However, the sheer breadth of the e-business field is not stopping...
AOL UK, part of the world's largest internet service provider with 24 million members, has appointed Anne Alexander to the newly-created post of group publishing director.
CALIFORNIA: Subaru of America has lost 11-year company PR veteran Richard Marshall to head PR for Silicon Graphics, the company best known for computing equipment used to create special effects in hit movies such as Jurassic Park. Marshall joins SG s 15-strong PR staff this week, assuming the title...
ISTANBUL: PC giant Compaq s Turkish subsidiary - Compaq Computer Ticaret AS - has appointed MPR Pazarlama Halkla Iliskiler AS, Istanbul, as its PR agency. MPR won the account, which was previously handled by Marjinal Halkla Iliskiler, Istanbul, on a yearly retainer contract, but fees could not be confirmed....
Jungle.com, the on-line computer hardware, software and entertainment retailer, has closed its London press office with the loss of two PROs.
Marketeer s survey (see story page two) into business information leaks is a reminder of the thorny issue of confidentiality. The growing trend for people working on the move via laptops and mobile phones increases the potential for confidential information to be overheard in public places.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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