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As in so many areas of business and culture, Europe took a lead from the US in the early part of 2001 as the stock of dot.coms declined rapidly following the hi-tech feeding frenzy of 1999/2000 - which one Italian PRO described as 'technology drunkenness'. As investors drew their purse strings...
'Anyone with a pulse made money in hi-tech,' Hoffman chief executive Lou Hoffman once remarked in the dot.com-dizzy days of 1999 and 2000. Not any more. The palpitations of the PR industry were almost audible in the first quarter of 2001, as the Nasdaq plunged, and dot.coms died, leaving a trail...
The Institute of Practitioners in Advertising's outgoing president, Bruce Haines, tells Adam Hill
mooted, it's been quite a week for the Chime Communications rumour mill. Adam Hill asks whether
Campaign: Gladiator and Foot Battle ads Client: Britvic Soft Drinks and Pepsico UK PR team: Ketchum Timescale: January-February 2004 Budget: Undisclosed
Earlier this month the Radio Advertising Bureau suggested the latest Radio Joint Audience Research figures showed people now listened to radio (3.48 hours a day) more than they watched TV (3.46 hours). But the RAB, in conjunction with the Commercial Radio Companies Association, had used...
Earlier this month the Radio Advertising Bureau suggested the latest Radio Joint Audience Research figures showed people now listened to radio (3.48 hours a day) more than they watched TV (3.46 hours). But the RAB, in conjunction with the Commercial Radio Companies Association, had used...
Conor Dignam, editor of Marketing, is moving to New York to edit Advertising Age International after an approach from Crain Communications. Dignam takes up the post on the global advertising and media magazine in November. Marketing, owned by PR Week s publisher, Haymarket, has not announced a replacement.
In the past two months, Barclays, the high street bank, has to paraphrase its current advertising campaign, found itself with big problems.
What with the juxtaposition of Barclays new advertising campaign - extolling the virtue of its size - and John Varley s unwillingness to explain the relationship between the closures of regional branches and the generous bonuses being handed out by the bank, the big bank for the big world appears...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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