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Gadget promotion is now more about fashion and lifestyle than technology, as Adam Hill discovers.
The word 'dot.com' may have entered the national lexicon, but examples of people who are actually making money or improving their business via the internet are as rare as a sector without a Virgin company dedicated to it. However, the sheer breadth of the e-business field is not stopping...
AOL UK, part of the world's largest internet service provider with 24 million members, has appointed Anne Alexander to the newly-created post of group publishing director.
CALIFORNIA: Subaru of America has lost 11-year company PR veteran Richard Marshall to head PR for Silicon Graphics, the company best known for computing equipment used to create special effects in hit movies such as Jurassic Park. Marshall joins SG s 15-strong PR staff this week, assuming the title...
ISTANBUL: PC giant Compaq s Turkish subsidiary - Compaq Computer Ticaret AS - has appointed MPR Pazarlama Halkla Iliskiler AS, Istanbul, as its PR agency. MPR won the account, which was previously handled by Marjinal Halkla Iliskiler, Istanbul, on a yearly retainer contract, but fees could not be confirmed....
Jungle.com, the on-line computer hardware, software and entertainment retailer, has closed its London press office with the loss of two PROs.
Marketeer s survey (see story page two) into business information leaks is a reminder of the thorny issue of confidentiality. The growing trend for people working on the move via laptops and mobile phones increases the potential for confidential information to be overheard in public places.
Dell Computer Corporation, the world s largest direct PC manufacturer, has hired August.One Communications to handle PR and government affairs in the UK and Ireland, with fees rumoured to be pounds 500,000.
Thames Valley Chamber of Commerce has appointed Oxford-based Ian Nicholson Associates as its first retained PR agency. The agency will report to the chamber s head of policy and communications, Andrew Corrigan. The appointment is part of the chamber s new strategy of increasing media activity to promote...
Siebel Systems, the world s second-largest applications software company, has set up a three-way pitch for a new agency to handle its UK PR.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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