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Brands struggling to follow consumer journey online, finds IAB

10 Feb 2012 | by Sarah Shearman

consumer online, known as attribution modelling, according to new research from the Internet Advertising...The IAB surveyed 123 marketers and digital marketers from top 200 advertisers in the UK, between October and December last year for its Search Barometer Survey. According to the study, which involved marketers from across all sectors, including entertainment, retail, FMCG and automotive, 53% of brands had ...

Tess Macleod Smith joins Net-a-Porter

10 Feb 2012 | by Nick Batten

to advertisers and partners. "The group has developed a reputation for innovation and we want ...

TV or not TV: Should challenger brands resist the lure of TV advertising?

10 Feb 2012 | by David Benady

for challenger brands to enter the public consciousness and hit the big time without investing in TV advertising....Mainstream brands built without the aid of TV advertising abound these days. One need look ... size without TV advertising - although, to boost scale, it eventually turned to it in 2005. A host ... Tyrrells, says: 'We have never done advertising of any type.' Launched in 2002, the brand started ...

Exploring licensing's new gaming frontier

10 Feb 2012 | by Eva MacIntosh

as an additional revenue source and are considering in-game advertising,' says Mikkel Vejlgaard, the brand's chief ...

PepsiCo to cull 8,700 jobs and invest an extra $600m in advertising

10 Feb 2012 | by John Reynolds

-Cola by announcing a major investment in advertising and marketing....in advertising and marketing support. It mirrors a similar announced by Coca-Cola , which recently announced ... advertising strategy commitment. PepsiCo's advertising uplift is primarily to focus on the US, where it has ...

Sacoor Brothers appoints Now to first UK ad account

10 Feb 2012 | by Sara Kimberley

Sacoor Brothers, the fashion brand, has appointed Now to handle its first advertising account

Trading Places: this week's people moves

10 Feb 2012 | by Daniel Farey-Jones

Giles Hedger to UK MD, in Brand Republic's round-up of this week's people moves in advertising...Advertising Leo Burnett Group has promoted its chief strategy officer, Giles Hedger , to the position of UK group managing director. ( Campaign ) Marketing Barclays has hired former Vodafone ... of mobile advertising sales for EMEA, to "refine" the company's mobile strategy and expand its revenue ...

Think BR: The value of biometrics

10 Feb 2012 | by Keith Glasspoole

When it comes to assessing and predicting the effectiveness of advertising, market researchers ... advertising by what people do with it - for example, the extent to which it is shared online - what value ... advertising works may have evolved and become more complex, one thing has not changed - advertising still ...

PRWeek podcast: TripAdvisor case shows why brands must engage

10 Feb 2012 | by John Owens

on its UK website that its reviews are by 'real travellers', after being censured by the Advertising ... takes swipe at Advertising Standards Authority on TripAdvisor ruling TripAdvisor under the spotlight after Advertising Standards Authority ruling ...

Generation Y: Demanding diners who expect healthy eats and good value

10 Feb 2012 | by Stephen Mellor

associations with value for young people. Harvester is interesting because for some young people it was the first eating out venue they remember visiting. The brand carries associations of good fun , good ...

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