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Brand barometer: Carbonated drinks - which is most prominent on the web?

10 Feb 2012 | by Gemma Charles

, third-party research into target audience behaviours, and finally nodal analysis of associated key words ...

NEWSPAPER ABCs: 20p i overtakes The Guardian after TV campaign

10 Feb 2012 | by Daniel Farey-Jones

on Saturdays, despite being cheaper." Another paper to see in the New Year with a TV advertising push ...

Audi's new marketing boss Dominic Chambers on keeping the brand in the fast lane

10 Feb 2012 | by Alex Brownsell

of the marque's advertising output prior to his appointment, he wasted no time in introducing a new creative ... to produce memorable marketing. ' The biggest challenge in advertising is to be recognised and talked about ... the need to stand out, Chambers attacks those brands which put out overly 'shouty' advertising, arguing ...

The joy of sex marketing

10 Feb 2012 | by Loulla-Mae Eleftheriou-Smith

India, there is very little advertising or awareness; condoms are still a taboo purchase. We had a campaign pulled last year, not for the creative, but simply because we were advertising the category ...

Brands struggling to follow consumer journey online, finds IAB

10 Feb 2012 | by Sarah Shearman

consumer online, known as attribution modelling, according to new research from the Internet Advertising...The IAB surveyed 123 marketers and digital marketers from top 200 advertisers in the UK, between October and December last year for its Search Barometer Survey. According to the study, which involved marketers from across all sectors, including entertainment, retail, FMCG and automotive, 53% of brands had ...

Tess Macleod Smith joins Net-a-Porter

10 Feb 2012 | by Nick Batten

to advertisers and partners. "The group has developed a reputation for innovation and we want ...

TV or not TV: Should challenger brands resist the lure of TV advertising?

10 Feb 2012 | by David Benady

for challenger brands to enter the public consciousness and hit the big time without investing in TV advertising....Mainstream brands built without the aid of TV advertising abound these days. One need look ... size without TV advertising - although, to boost scale, it eventually turned to it in 2005. A host ... Tyrrells, says: 'We have never done advertising of any type.' Launched in 2002, the brand started ...

Exploring licensing's new gaming frontier

10 Feb 2012 | by Eva MacIntosh

as an additional revenue source and are considering in-game advertising,' says Mikkel Vejlgaard, the brand's chief ...

PepsiCo to cull 8,700 jobs and invest an extra $600m in advertising

10 Feb 2012 | by John Reynolds

-Cola by announcing a major investment in advertising and marketing....in advertising and marketing support. It mirrors a similar announced by Coca-Cola , which recently announced ... advertising strategy commitment. PepsiCo's advertising uplift is primarily to focus on the US, where it has ...

Sacoor Brothers appoints Now to first UK ad account

10 Feb 2012 | by Sara Kimberley

Sacoor Brothers, the fashion brand, has appointed Now to handle its first advertising account

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