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: "Innovation has been key to driving the success of Squares and we have invested over 3m in advertising ...
advertising....), but British advertisers have not created world-class radio spots in recent years. In 2011, for the second ... ." Luckily, the Radio Advertising Bureau, which turned 20 last Friday, is on the case as part of its mission to promote radio advertising. Simon Redican, the RAB's managing director, says he is "encouraged ...
"Surely someone at the agency must have realised that a creepy brand character with a husky voice and an American accent who suddenly appears out of nowhere to confront a housewife choosing the advertised product has already been done. Does Clarence the polar bear in the Birds Eye ad by Abbott Mead Vickers BBDO ...
by the Advertising Standards Authority (ASA), after it received complaints about its sexual content....and therefore its advertising must contain some sexual content but it did not consider it to be explicit ...
-funded programming. It could work for us." Inglis also confirmed the brand would not be advertising on TV around ...
Better Energy' advertising and in particular, to our new brand character. "Bringing together 'Thank ...
said: "Every four-year period, Coke are associated with the World Cup, then they do music, then they do ...
, and the publisher's head of advertising, David Weeks, shares the challenges and learnings so far....than 500,000 in commercial revenue. Advertisers already want deep, practical high-value integration ... high value integration." The cost of advertising in a print ad and a digital edition is said ...
The campaign, by Fallon, introduces a new strapline and positioning for the brand, encouraging people to take time out and enjoy themsleves. The brand will be supported by a 3.5 million campaign, including six-sheets near CTNs, cinema advertising and video on demand. ...
of racing fans has been banned by the advertising watchdog after a flurry of complaints....stance. The Advertising Standards Authority (ASA) began an investigation into the ad, saying it had ... is based in the Republic of Ireland, the Advertising Standards Authority Ireland (ASAI) judged on the ad ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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