The Football Association of Wales calls in Freshwater
23 May 2012 | by John Owens
The Football Association of Wales (FAW) has picked Freshwater for a year-long brief in an effort to raise its profile.
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Jordans & Ryvita calls £6m advertising pitch
24 May 2012 | by Sara Kimberley
The Jordans & Ryvita Company has called a review of its £6 million ad business.
Think BR: Advertising for the second-screen
22 May 2012 | by Andrew Fisher
Mobile technology is making a major contribution to the way we interact with television, writes Andrew Fisher, CEO, Shazam.
4th Screen Advertising to sell ads on Daily Mash mobile site
21 May 2012 | by Sarah Shearman
The Daily Mash, the satire website, has appointed 4th Screen Advertising as its exclusive mobile ad sales partner as it moves to monetise is newly launched mobile website.
RAJAR Q1 2012: Views from the radio advertising buyers
17 May 2012 | by Maisie McCabe
What do today's Rajar results mean for radio stations and advertisers? Four radio buyers give their view on why today's figures are good for most commercial radio groups but raise some questions about digital switchover and the Capital network.
VCCP wins Laithwaites advertising account
17 May 2012 | by Jeremy Lee
Laithwaites, the wine merchant, has awarded its ad account to VCCP after a review.
Will Facebook eclipse advertising's big league?
17 May 2012
With its long-anticipated initial public offering launching this week, Facebook is about to be propelled into the financial stratosphere. But how does Mark Zuckerberg's company measure up when compared with the agency holding companies?
Channel 4 advertising feels loss of Big Brother
14 May 2012 | by Arif Durrani
Channel 4 has reported a near £20 million fall in ad revenues for its main network in its first year without reality stalwart show Big Brother, but losses were partially offset by rights sales for The Inbetweeners and double-digit growth in so-called 'future media revenues'.
Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics
10 May 2012 | by Rachel Barnes
He doesn't like the words 'digital' or 'advertising'. So what does propel successful brands, according to the Unilever chief executive?
RKCR/Y&R lands advertising brief for brewers association
10 May 2012 | by Anne Cassidy
A consortium of the nation's largest brewers has appointed Rainey Kelly Campbell Roalfe/Y&R to create a campaign to help improve the image of beer.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
