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MediaCom has formed a partnership with the independent mobile advertising network, InMobi...offering for large global advertisers". Rob Jonas, managing director and vice-president of Europe ... for brand advertisers, our partnership with MediaCom will take away the pain-points around building mobile ...
Conde Nast is to provide advertisers with ad-specific metrics for its UK tablet editions, from June...advertisers who have placed ads incorporating a web link or who have taken a premium ad opportunity ... for premium advertisers later in the year. In addition, Cond Nast is investing further in brand ...
, communications buying manager at Unilever, said: "As one of the UK's largest advertisers, it's important that we ... great opportunity for outdoor advertising to provide consumers with engaging and interactive campaigns ...
to head off to a week's shooting this weekend. Headed by managing director of IPC Advertising , Charlie ...
print advertising revenues and the cost of promotional activity across its digital business ... newspaper website. Underlying revenues at Associated's digital-only business grew by 15% to 41m in the period, helped by growth in recruitment advertising. Overall, DMGT reported revenues on an adjusted ...
The Radio Advertising Bureau has launched two new tools aimed at helping advertisers, media...RadioGauge Predict offers an easy way to access the data collected by the RAB's advertising ... though to ensure confidentiality it will not reveal results at an individual advertiser level. Created ... is intended to provide examples of creativity in radio advertising through an ad library that can be searched ...
in no small part by the Radio Advertising Bureau (RAB), which celebrates its 20th anniversary today....advertisers, media agencies and creative agencies get more from the medium. And the outlook for 2012, as far ... , and many broadcasters would like to see advertising better reflect consumption and edge nearer to a 5 ... for advertisers. Losing the COI was hairy, of course, but it turned out to be a stepping-stone rather than a ...
, pointing out that the group's digital revenues were up 37% on the year, while digital advertising now made up 44% of total advertising. Its digital credentials are clear to see, but this comes amid ...
said: "Every four-year period, Coke are associated with the World Cup, then they do music, then they do ...
aims to sell bespoke integrated multiplatform campaigns to advertisers using on-air radio ads, digital ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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