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advertising....), but British advertisers have not created world-class radio spots in recent years. In 2011, for the second ... ." Luckily, the Radio Advertising Bureau, which turned 20 last Friday, is on the case as part of its mission to promote radio advertising. Simon Redican, the RAB's managing director, says he is "encouraged ...
Should advertisers focus more on weekend press, Alasdair Reid wonders....agencies abreast of the unofficial figures. Advertisers have therefore cut their cloth accordingly ... figures to create a clearer notion of the weekend as a differentiated and separate press advertising ... and more about context. Saturday should be treated differently by advertisers because it's Saturday ...
The advertising industry should come together to hammer out a better deal for working mums, Gail...as client-facing, with just as long hours as ours. But compared with other industries, advertising ought ...
"The media agency is the USB stick of an advertiser's business"; media agencies "help share...on the agency roster. Whereas creative shops remain vulnerable to the cut and thrust of frontline advertising ...
, has now been banned by the Advertising Standards Authority. The ad has long since been replaced by a...to use him". He's already on the way to becoming an all-purpose endorser, an advertising tart. I can ... agency that also does brilliant traditional advertising. If I don't want to go through an intermediary ... brilliant traditional advertising. And there's also a gratifying number of agencies that do brilliant ...
as well as enhanced measurability for outdoor. - More advertisers are making use of the latest ... side you're standing - consumer, advertiser or media owner. But there is a learning curve here ... consumers, isn't the cost of mobile technology for use in outdoor advertising still too great, preventing ...
to the possibilities. While major advertisers began planning their Olympics campaigns two or three years ago ... wanting to associate themselves with the Jubilee, only to be told that there were none. "It just wasn ... . Perhaps, as some marketing experts believe, the celebrations are over too quickly for most advertisers ...
, the motoring manufacturer announced it had decided that advertising on Facebook didn't really work ... , was based in part on the notion that revenues (not least advertising revenues) will begin to grow strongly ... ". But there are those who believe GM is merely the first major advertiser (it has the US market's third-largest media ...
because of strong professional associations with both - and also confesses to a growing appreciation ... Ricard is reaping the benefits of sustained advertising for Chivas Regal, currently being promoted ... if - as Riley fears - restrictions on advertising in general, and the promotion of alcohol in particular, grow ...
But, no, these are four of the most powerful women on the UK advertising scene. They are Abbott Mead Vickers BBDO's Farah Ramzan Golant, Campaign's Claire Beale, Karmarama's Nicola Mendelsohn and Engine's Debbie Klein, on their way to the Asian Women of Achievement Awards last week. ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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