29 Feb 2008
, Andrew Hayes, and associate director James White.
03 Mar 2006
| by Daniel Rogers, Editor, danny.rogers@haynet.com
of advertising. But occasionally an initiative comes along that demonstrates how PR can be more powerful than...Vodafone's 2006 live music programme 'TBA' is just such an initiative
(News, p1). Advertising will play its part, but the whole idea of the
project is to get the target audience - 18 to 24-year-olds - to feel
they have 'discovered' a number of 'spontaneous' gigs. Cleverly, it taps into this demographic ...
16 Sep 2005
advertising and marketing campaign in the run-up to Christmas.
16 Sep 2005
the Association of Professional Political
Consultants as the hire breached the APPC's code of conduct. ...
19 Aug 2005
content for the phones on their
missions, which may be used as advertising at a later stage,' said WS ...
19 Aug 2005
| by Tom Williams
, belies the brashness
associated with New Yorkers. His flat drawl is punctuated by plenty of
y ...
17 Jun 2005
Internet telephony company AT Communications (ATC) has drafted in College Hill Associates to handle
13 May 2005
| by Mary Cowlett
Campaign: O2 Mobile Model Search
Client: O2 in association with Nokia and Premier Model ...
London Fashion Week.
Objectives
To create a high-fashion association for the O2 brand and encourage ...
Mail and OK!, with further regional interest from the Croydon Advertiser, Yorkshire Evening Post ...
15 Apr 2005
| by Stephanie Siegle
. With no advertising or direct marketing activity, owing to budget constraints, Unique brought Midnight Communications ...
25 Feb 2005
| by Gareth Gore
Pages and Thomson Local. Objectives
To generate advertiser interest in The Phone Book by raising ...
aged over 25 as its target audience, being more likely to use the directory for services associated ...
to remove filters
