Experian kicks off £6m media review
24 May 2012 | by Katherine Levy
. It is understood that the review is tied to an increase in advertising spend ahead of an update of Experian ...
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Trading places: this week's people moves
25 May 2012 | by Daniel Farey-Jones
at newly created Adam & Eve/DDB in this week's round-up of people moves in advertising, marketing and media....Advertising David Howard , the co-founder of Johnny Fearless , has left the agency to join Fold7 as its head of planning. ( Campaign ) WPP has appointed Deborah Kerr to oversee Team News , its new agency unit that launched to service the News International business. ( Campaign ...
Zurich calls £100m global ad review
24 May 2012 | by Anne Cassidy
advertising account....Worldwide currently handles the brand s advertising in key markets, including Europe, North America and Asia. Zurich, which spends 4 million in the UK, according to Nielsen figures, consolidated its advertising ... first aired in 2009. The brand s advertising has been supported by DM, digital and experiential work ...
Camargue founder Andrew Litchfield steps back from day-to-day role
21 May 2012 | by John Owens
Litchfield, agency MD for nearly a quarter of a century, has been replaced in the role by Jo Lloyd, formerly director of the corporate and business-to-business team. The move also follows on from the recent departure of former associate director Graeme Buck to become head of PR and internal ...
Brand barometer: Car insurers, which one is most prominent online?
18 May 2012 | by Gemma Charles
, third-party research into target audience behaviours, and finally nodal analysis of associated key words ...
PAA lands Investec private banking account
17 May 2012 | by Sara Kimberley
will continue to handle the brand's advertising. Last year, Investec struck a deal with the England and Wales ...
Quiet Storm wins Claims Direct task
10 May 2012 | by Sara Kimberley
£5 million advertising account....The agency picked up the business after a pitch process that began in March. It is thought Quiet Storm will boost Claims Direct's advertising activity over the next year to cut through ... and buying for the brand. Claims Direct, which previously created its advertising in-house, was once ...
Financial Services Compensation Scheme reviews ad account
10 May 2012 | by Jeremy Lee
The Financial Services Compensation Scheme is looking for an agency to handle its advertising
Chime pushes ahead with Bell Pottinger sale
09 May 2012 | by Alec Mattinson
within the sports marketing, advertising, research and healthcare businesses, but we are forecasting a ...
Infrastructure India calls in Merlin for financial brief
09 May 2012 | by Alec Mattinson
. The Merlin team comprises chief executive Paul Downes, director Toby Bates, associate director Del Jones ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
