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NBA gets serious about cracking UK

The National Basketball Association (NBA) is one of the world's biggest and most respected sports

Daily deal site DiscountVouchers.co.uk hires Rooster PR

more companies to associate with the site. Currently, DiscountVouchers.co.uk has 3,500 merchants signed ...

The changing face of music tie-ups

association with the late Michael Jackson. Collaboration with consumers O2 stepped up its location ...

Entertainment: Lappset happy with angry approach

Telegraph, The Times, Reuters, The Huffington Post, the Press Association and Metro International. Overall ...

Think BR: In whom we trust

of creating a new one is simple - it is often cheaper and quicker to drive recognition and association when ... the brand in the past retain positive associations and can fuel the sense of discovery in younger ...

18 Feet & Rising lands £3m Cuprinol business

18 Feet & Rising has landed the £3 million advertising account for the AkzoNobel woodcare brand...global ad account. Cuprinol advertised heavily in the 90s with a TV campaign featuring a character ...

Ocado's Jason Gissing on Bullingdon Club, Jeff Bezos and being 'shot at'

. However, Gissing argues the facts were misconstrued, claiming that offers were advertised on quieter days ...

Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic

He doesn't like the words 'digital' or 'advertising'. So what does propel successful brands...Unilever chief executive Paul Polman does not like advertising. Or, at least, he does not like the word 'advertising'. 'If I project ourselves out five or 10 years, then I don't see Unilever as an advertiser, I see us as a solutions provider. I see us as a co-creator, with the consumer, of mainstream ...

Consumer: Sports bra shows some real panache

brand of fitness and lingerie To associate the bra with relevant celebrities and sports ... celebrity associations by sending the bra to female Strictly Come Dancing contestants, who trained wearing ...

Measuring emotional engagement through biometrics

Biometric measurement can be a valuable tool in helping us understand how advertising works, writes...When it comes to understanding how advertising works, we know that what people feel about an ad ... questions about ads? In fact, as well as being central to understanding whether advertising works, asking ... , as advertised by the latest variation on the Oxo family, with fatherly advice being dispensed via an internet ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.