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Daily deal site DiscountVouchers.co.uk hires Rooster PR

more companies to associate with the site. Currently, DiscountVouchers.co.uk has 3,500 merchants signed ...

Think BR: In whom we trust

of creating a new one is simple - it is often cheaper and quicker to drive recognition and association when ... the brand in the past retain positive associations and can fuel the sense of discovery in younger ...

Look launches 'Look What I'm Wearing'

each week. Look will promote the launch of Look What I m Wearing with digital and press advertisements ...

Nike marketing boss attacks 'institutionally analogue' businesses

adding value to the consumer as key to growth. In contrast, advertising is an old model squeezed ... to run advertising for Nike, and we grew up being a company built on amazing athletes, products and advertising. We are entering a phase now where all our advertising still has an emotional value, but you ...

Consumer: Sports bra shows some real panache

brand of fitness and lingerie To associate the bra with relevant celebrities and sports ... celebrity associations by sending the bra to female Strictly Come Dancing contestants, who trained wearing ...

Nike marketing boss attacks 'old' approach to social-media

of a company based upon an advertising model is "a little risky". He said: "Advertising is an old ... that creates." Nike has moved away from investing in advertising to the creation of digital services ... t need to advertise to them". ...

Liam Gallagher's Pretty Green brand hires Holler

advertising.

Consumer: Reebok's 3D street art a record-breaker

for life'. It planned to launch this Reebok CrossFit association in 2012 in the UK. Ahead ...

Unilever tops 2012 Marketing Society Awards nominations

Crayon London/Walk a Mile Radio Advertising Bureau RadioCentre The Halifax (Lloyds Banking Group ... Zone Radio Advertising Bureau RadioCentre Scotty Brands Finance director s award ...

Sports organisations must prepare for post-Olympic sponsorship, says LTA boss

the Olympics, according to the head of commercial at the Lawn Tennis Association (LTA)....jump ship out of sponsoring sports and sporting associations, and into other areas. Robertson said ... association wanted to ensure that it didn t "get left behind" by brands who just wanted to work with the LTA for the Olympic year. He said that the association was also looking for "ways we can find additional revenue ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.