Food & Drink: Take your hat off to Benito's tweet deal
24 May 2012 | by John Owens
audience as young professionals working in creative industries such as advertising, PR, marketing and media ...
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Brand barometer: Coffee shops, which one is most prominent online?
25 May 2012 | by Gemma Charles
, third-party research into target audience behaviours, and finally nodal analysis of associated key words ...
Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
Crayon London/Walk a Mile Radio Advertising Bureau RadioCentre The Halifax (Lloyds Banking Group ... Zone Radio Advertising Bureau RadioCentre Scotty Brands Finance director s award ...
The truth about youth: Do you know Generation Z?
20 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
with music over the past five years. Diet Coke has fashion (associations) and Coke Zero has gaming; now Coke ...
ISBA slams doctors for 'abdicating responsibility' in obesity debate
16 Apr 2012 | by Arif Durrani
of British advertisers, ISBA....announced plans to ban advertising of foods high in fat, sugar and salt (HFSS), regularly referred ... to encouraging children to associate the fast food chain with the Games. Follow Arif Durrani on Twitter ...
Burger King pushes innovation message with first lamb recipe
29 Mar 2012 | by Matthew Chapman
will be supported by in-restaurant advertising, created by Open, as well as Facebook activity, created by Pancentric ... to advertising. CP B introduced 'The King' brand mascot to the UK for the first time last year before Burger ...
ISBA Conference: President spotlights online behavioural ads debate
21 Mar 2012 | by Daniel Farey-Jones
The biggest regulatory issue advertisers face in 2012 is online behavioural advertising, Jon Woods...at Anheuser Busch InBev and president of the World Federation of Advertisers; and Claire Harrison ...
Brand barometer: Fast-food chains, which one is most prominent online?
02 Mar 2012 | by Gemma Charles
, third-party research into target audience behaviours, and finally nodal analysis of associated key words ...
Digital killed the marketing star
24 Feb 2012 | by Eva MacIntosh
into what might be happening. In a section headed 'How we create value for advertisers and marketers ... on investment of the advertising, when properly designed, when the big idea is there, can be much more efficient ... , Premier Foods vowed to cut costs to help fund a 50m advertising blitz for its eight 'power brands ...
McCain 'jackets' by Beattie McGuinness Bungay
14 Feb 2012
Beattie McGuinness Bungay has created a spot for McCain to advertise its new ready-baked jacket
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
