Daily deal site DiscountVouchers.co.uk hires Rooster PR
25 May 2012 | by Sara Luker
more companies to associate with the site. Currently, DiscountVouchers.co.uk has 3,500 merchants signed ...
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Large-scale NFC ads trial gets 3,000 people to interact
25 May 2012 | by Maisie McCabe
, communications buying manager at Unilever, said: "As one of the UK's largest advertisers, it's important that we ... great opportunity for outdoor advertising to provide consumers with engaging and interactive campaigns ...
HP to cut 27,000 jobs in next two years
24 May 2012 | by Matthew Chapman
augmented reality technology that is becoming prevalent in print and outdoor advertising. The Aurasma ...
Microsoft UK's Philippa Snare on refocusing on innovation after a major restructure
24 May 2012 | by Sarah Shearman
expanded over the decades from desktop PCs into online, mobile, gaming and advertising, can be a 'double ...
Entertainment: Lappset happy with angry approach
24 May 2012 | by John Owens
Telegraph, The Times, Reuters, The Huffington Post, the Press Association and Metro International. Overall ...
Think BR: BrandZ shows why technology matters
23 May 2012 | by Nick Cooper
their own platforms. Brands need to be part of these worlds whether as advertiser, content provider and ...
Orange invests in film ties after sponsorship review
22 May 2012 | by Matthew Chapman
Orange is to overhaul its brand sponsorship activity, ending its association with the Prize
Virgin Media marketing chief: 'Facebook will be a powerful player for some time to come'
21 May 2012 | by Noelle McElhatton
Marketing: In the light of General Motors reassessing its advertising on Facebook, is the social network s IPO... to paraphrase Sir Winston Churchill... the end of the beginning or the beginning ... there. And WPP chief Sir Martin Sorrell believes Facebook is not the right environment for advertising ...
Brand Health Check: Vertu
17 May 2012 | by Kim Benjamin
language; it has built luxury by association. It's time to step out of the shadows. ...
Smart DRTV: harnessing a potent mix of mass market reach and data
17 May 2012 | by Alison Meredith
apply the same criteria to advertising delivered through a smart box as we do to any other medium ... measurable way using the channel desired by the advertiser. Using a simple, quick response device ... . Much will depend on the ease of using the technology. An equal amount will depend on advertisers ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
