Diary: H&K calls in the Karma boys to encourage the public to try an Oasis
16 Jul 1999 | by SIMON ELLERY
palm trees. On the mobile, and currently featuring in Oasis advertising campaign ...
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GLOBAL ROUND-UP: News in brief
03 Aug 2001
BRUSSELS: Hill & Knowlton Brussels has launched a marketing policy taskforce to provide counsel on the regulatory and communications environment for advertising, sales promotion, sponsorship and direct marketing. The launch of the taskforce coincides with a review by the European Commission of how marketing ...
FOCUS: TELEMARKETING - A direct line to sales success/As companies recognise the power of call centres in developing one-to-one relationships between clients and customers they are also acknowledging the need to involve PR in communicating brand values th
12 Jun 1998 | by NICK PURDOM
Association (DMA). This means they have to work under a code of conduct and maintain certain standards ...
Sponsorship: Sponsorship reaches for World Cup goals - This year’s football World Cup is the biggest ever and for official sponsors the tournament represents massive exposure. But the PR effort doesn’t end once the sponsorship deal is sign
12 Jun 1998 | by IAN DARBY
of budget on supporting it with advertising and media relations. According to Reynolds, media ...
CAMPAIGNS: Selling the idea of Sitting Ducks - Product Promotion
05 Jun 1998 | by MARY COWLETT
medium for companies to run branded quizzes, promotions and advertising. Traditionally, Cityscreen ... to PR, advertising and sales promotion agencies. Objectives To raise awareness ... and Mark Lamarr, the company also sponsored the award for Best Advertisement Campaign. To mark this ...
Platform: Co-ordinating the strategic advice ensemble - Strategic planners in PR need to be less nebulous in the service they provide if they want to gain client confidence, says David Michie
03 Apr 1998 | by DAVID MICHIE
, territory traditionally occupied by advertising. Strategic planning has been a mature discipline within advertising for over a decade. Advertising planners are not only veterans in relative terms, they also speak with the might of massive budgets behind them. And, when the advertising planner ...
FOCUS: CAUSE-RELATED MARKETING - Brands win by showing they care/Charity begins at home but for many companies supporting a cause in a high-profile way brings bonuses for a brand. Mary Cowlett reports
03 Apr 1998 | by MARY COWLETT
of sales promotion and advertising agencies have become more involved with CRM. In June 1997, Saatchi ... , Kimberly-Clark decided to celebrate the 25th anniversary of its Andrex puppy advertising with an on ... a jointly-branded regional TV advertising and PR campaign offering NU funded half-day first aid ...
MEDIA: Why even MacKenzie might not save the Mirror
30 Jan 1998 | by MAGGIE BROWN
is in the air. All newspaper groups are expecting an advertising downturn to start squeezing them ...
MEDIA: Is the ITC’s cautious path ignoring the bigger picture?,
27 Sep 1996 | by MAGGIE BROWN
sponsorship and the London Palladium, where ITV attempted to dazzle advertisers with its pounds 800 million ... higher standards than satellite and cable because of its hold on 90 per cent of viewing ...
NEWS: MacLaurin to champion high strength of Low ‘C’
27 Sep 1996 | by LEXIE GODDARD
s advertising campaign which breaks on October 12 and stars comedian Steve Coogan. MacLaurin, which won ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
