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: "Innovation has been key to driving the success of Squares and we have invested over 3m in advertising ...
The advertising industry should come together to hammer out a better deal for working mums, Gail...as client-facing, with just as long hours as ours. But compared with other industries, advertising ought ...
"Surely someone at the agency must have realised that a creepy brand character with a husky voice and an American accent who suddenly appears out of nowhere to confront a housewife choosing the advertised product has already been done. Does Clarence the polar bear in the Birds Eye ad by Abbott Mead Vickers BBDO ...
One day, this will be cited by the next generation of industry stars as one of the pieces of work that inspired them to get into our business. For me, it's the benchmark for integrated thinking. And proves that advertising can take on any shape. I still have to swallow back the sick every time I think about ...
to the possibilities. While major advertisers began planning their Olympics campaigns two or three years ago ... . Perhaps, as some marketing experts believe, the celebrations are over too quickly for most advertisers ... , advertisers have neither the time nor the resources to be involved with both. Perhaps few realised ...
by the Advertising Standards Authority (ASA), after it received complaints about its sexual content....and therefore its advertising must contain some sexual content but it did not consider it to be explicit ...
Price reassurance is a key battleground in the supermarket wars and the leading players have frequently taken complaints about rivals' ads to the Advertising Standards Authority (ASA). Asda took issue with one TV and three press ads Sainsbury's ran in October for its Brand Match scheme, which ...
Better Energy' advertising and in particular, to our new brand character. "Bringing together 'Thank ...
to inform the future strategy". Last year, Government advertising from its various departments commanded ... , as the Government now looks to harness advertising to stimulate economic growth in the UK. Martin Sorrell's WPP ... at time of writing. The Government's own figures show it spent 77m on advertising in the year ...
The campaign, by Fallon, introduces a new strapline and positioning for the brand, encouraging people to take time out and enjoy themsleves. The brand will be supported by a 3.5 million campaign, including six-sheets near CTNs, cinema advertising and video on demand. ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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