Experian kicks off £6m media review
24 May 2012 | by Katherine Levy
. It is understood that the review is tied to an increase in advertising spend ahead of an update of Experian ...
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Co-op appoints Leo Burnett to £50m ad account
25 May 2012 | by Sara Kimberley
The Co-operative Group is set to appoint Leo Burnett to handle its £50m advertising account....The agency won the account after a competitive pitch against Now and CHI Partners. The win is expected to be ratified by the Co-op board next week. DDB is believed to have withdrawn on the eve of the pitch as a result of its merger with agency Adam Eve, which handles the John Lewis advertising account ...
Jordans & Ryvita calls £6m advertising pitch
24 May 2012 | by Sara Kimberley
to handle the 2 million advertising and digital account for the Jordans brand, which was previously ...
BetVictor appoints VCCP for creative
24 May 2012 | by Jeremy Lee
advertising account....was responsible for using the TV presenter Paddy McGuinness in BetVictor's advertising. The most recent campaign ...
Guinness seeks agency for direct and digital business
24 May 2012 | by Sara Kimberley
advertising agency, has also created online activity as part of its broader campaigns. Last year, TMW ...
Clifford named Newsworks strategy director
24 May 2012 | by Katherine Levy
Her appointment to the new role, which involves overseeing the organisation's relationships with media agencies and advertisers, follows the decision to rebrand from its former name of the Newspaper Marketing Agency earlier this week. Clifford will report to Rufus Olins, the chief executive of Newsworks ...
Adam & Eve's five-year road to a £60m fortune
24 May 2012 | by Jeremy Lee
propels them up the advertising rich list, Adam Eve's founders must surely hope that their return to a ... Campaign 's Agency of the Year, with John Lewis landing the Advertiser of the Year accolade. By the time ...
Zurich calls £100m global ad review
24 May 2012 | by Anne Cassidy
advertising account....Worldwide currently handles the brand s advertising in key markets, including Europe, North America and Asia. Zurich, which spends 4 million in the UK, according to Nielsen figures, consolidated its advertising ... first aired in 2009. The brand s advertising has been supported by DM, digital and experiential work ...
Wells & Young's marketing director Chris Lewis leaves for consultancy life
24 May 2012 | by Gemma Charles
Lewis, who joined the brewer five years ago from Carlsberg where he was marketing controller, leaves Wells Young's on Thursday 31st May. During his time at the brewer, Lewis oversaw new advertising for Bombardier beer, featuring actor Rik Mayall and created by Karmarama. He also rolled out new ...
Santander UK seeks to bring in lobbying help
23 May 2012 | by Matt Cartmell
, under a voluntary agreement with the Financial Services Authority. In January, Santander handed a ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
