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Diet Coke calls ad pitch

of global advertising strategy and creative excellence, at the Cannes International Festival of Creativity ... 's recent TV advertising campaign centred around puppets styled as fashionistas and used the strapline ...

AOL launches marketing campaign for HuffPo UK launch

mock newspaper stand sellers at the stations, shouting "blog all about it" and "not Standard". In addition there will be press, taxi and online advertising, which will feature the tweets with the "blog ...

Keep Britain Tidy asks us to bend over

Keep Britain Tidy has joined with local authorities to launch a new, ironically titled campaign..., and local authorities are finding funds to boost the drive. The campaign is designed in the style of a ...

TripAdvisor launches online ad challenge

and September. The competition is open to all European travel brand and advertising agencies in Europe. The winner will receive 250,000 in CPM advertising media value which amounts to about 10-15 million page views depending on the advertiser's overall objective and target audience. Martin Verdon ...

Ladbrokes kicks off World Cup with 'Get Carter' style ad

-style advertising features an array of British iconography, including bowler hats, umbrellas, red telephone boxes ... new advertising campaign that communicates the anticipation and excitement of betting." The ads were ...

DDB scoops two golds at Clios

included AlmapBBDO Sao Paulo, which picked up the accolade for agency of the year. Nike won advertiser ...

Media: Double Standards - 'Readers are out there and want to be courted'

opinionated, entertaining and aspirational magazine dripping with rock 'n' roll authority. There's a lot more ... . - How have advertisers taken advantage of this portfolio? Adidas, O2, HP and Dell are just some ... challenge is to offer our advertisers multiple routes to this hard to reach demographic, but we should ...

Close-Up: IPA President's Medal for advertising's 'nice guy'

of Kendall's ambition. "I'd love to see the Diploma become a global standard for advertising, so the UK ... of Kendall's input: "His involvement means that he has enabled good people in advertising to become ...

Media: All about ... Cinema advertising

cent of UK cinema admissions and its advertising contract is currently with DCM. When it shifts ... advertising market." - Pearl & Dean will now be able to make the right sorts of investment to serve a market moving towards digital copy distribution and 3D production. ADVERTISERS AND AGENCIES - Simon Willis ...

Close-Up: Can ISBA model connect agencies and advertisers?

on advertising rather than properly rewarding and incentivising risk, innovation, time investment or excellence ... to ignore its potential to deliver value to advertisers. Agencies need to become ideas portals as well ... . - Take stock of the advertiser/media owner relationship Agencies are increasingly looking redundant ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.