Brand barometer: Coffee shops, which one is most prominent online?
25 May 2012 | by Gemma Charles
groupings, such as channel authority, interaction, content dynamic, competitor analysis, etc ...
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NBA gets serious about cracking UK
25 May 2012 | by John Reynolds
to work more closely with the UK basketball authorities. We have worked closely with them, but would like ...
From 1930s 'Brand Man' to today: the evolution of the brand manager
25 May 2012 | by Alan Mitchell
to a recent McKinsey* survey, these have 'stripped away' brand managers' authority, denying them ... communication to every possible touchpoint - has contributed to the dispersal of the brand manager's authority ... brand manager, I was master of a few marketing disciplines: basically TV and press advertising,' agrees ...
Tesco gives ready meals multimillion-pound revamp
24 May 2012 | by Matthew Chapman
Tesco is giving its ready meals a multimillion-pound relaunch supported by a national advertising
Google's Schmidt says he 'disagrees' with EU competition concerns
24 May 2012 | by Sarah Shearman
on their own websites, because they shut out competing providers of search advertising intermediation services ... from offering tools to allow them to transfer search advertising campaigns across AdWords and other platforms for search advertising. The EU has powers to fine Google up to 10% of its global revenues ...
Lufthansa introduces Berlin routes
24 May 2012 | by Loulla-Mae Eleftheriou-Smith
The campaign by Space highlights new daily direct flights from Manchester and Birmingham to Berlin from 3 June. The activity runs under the strapline "Wilkommen to Berlin". It comprises of targeted radio advertising within the Manchester and Birmingham areas, experiential activity at the Bullring ...
Facebook 'plotting ad-tracking system'
24 May 2012 | by Sarah Shearman
Facebook is working on a system to measure the impact of advertising on the platform to address...to be bought through an automated system on behalf of advertisers. Currently, premium slots are sold directly ... point of contention for advertisers on Facebook and the issue blew up last week when General Motors announced it was to pull all advertising spend from the platform. Simon Mansell, chief executive ...
Wells & Young's marketing director Chris Lewis leaves for consultancy life
24 May 2012 | by Gemma Charles
Lewis, who joined the brewer five years ago from Carlsberg where he was marketing controller, leaves Wells Young's on Thursday 31st May. During his time at the brewer, Lewis oversaw new advertising for Bombardier beer, featuring actor Rik Mayall and created by Karmarama. He also rolled out new ...
HP to cut 27,000 jobs in next two years
24 May 2012 | by Matthew Chapman
augmented reality technology that is becoming prevalent in print and outdoor advertising. The Aurasma ...
Microsoft UK's Philippa Snare on refocusing on innovation after a major restructure
24 May 2012 | by Sarah Shearman
expanded over the decades from desktop PCs into online, mobile, gaming and advertising, can be a 'double ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
