Dove seeks 'brand love' with strategic shift to Facebook
22 May 2012 | by Loulla-Mae Eleftheriou-Smith
think advertising on Facebook doesn t pay back, but for Dove, this is the right thing to do ...
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Durex lube online ad gives complaints the slip
23 May 2012 | by Sarah Shearman
by the Advertising Standards Authority (ASA), after it received complaints about its sexual content....and therefore its advertising must contain some sexual content but it did not consider it to be explicit ...
Apple cements most valuable brand status as UK's giants slide
22 May 2012 | by Daniel Farey-Jones
.8bn. BP fell 17% to $10.4bn, Standard Chartered fell 16% to $10.1bn but O2 suffered most ... 79 Standard Chartered 10,064 -16% 13 80 Red Bull 9,984 8 ...
Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic
10 May 2012 | by Rachel Barnes
He doesn't like the words 'digital' or 'advertising'. So what does propel successful brands...Unilever chief executive Paul Polman does not like advertising. Or, at least, he does not like the word 'advertising'. 'If I project ourselves out five or 10 years, then I don't see Unilever as an advertiser, I see us as a solutions provider. I see us as a co-creator, with the consumer, of mainstream ...
Brad Pitt to be new face of Chanel No 5
10 May 2012 | by John Reynolds
Pitt will be the face of the upcoming advertising campaign for Chanel No 5, Chanel disclosed on Twitter. The signing up of Pitt is thought to mark the first time that the perfume has been promoted ... advertising campaign is expected to start filming in London this week. Previous films stars including ...
Editor's Comment: Unilever's Paul Polman: a CEO worth every penny
09 May 2012 | by Noelle McElhatton, Noelle.McElhatton@haymarket.com
: as consumers demand the highest ethical standards from brands, Polman's mission to ensure Unilever is run ...
Measuring emotional engagement through biometrics
08 May 2012 | by Keith Glasspoole
Biometric measurement can be a valuable tool in helping us understand how advertising works, writes...When it comes to understanding how advertising works, we know that what people feel about an ad ... questions about ads? In fact, as well as being central to understanding whether advertising works, asking ... , as advertised by the latest variation on the Oxo family, with fatherly advice being dispensed via an internet ...
Boots revamps pharmacies to reflect specialities
04 May 2012 | by Matthew Chapman
advertising with the potential for TV advertising to raise awareness of some services such as eye health ...
Helen Edwards: Grand incentive to alter pack mentality
02 May 2012 | by Helen Edwards, PPA, Business columnist of the year
again. Hey, never mind the usual, standard-size latte; today, let's make it a grande. According to a ... . Through a series of experiments involving different-sized drink and snack options, the authors demonstrate ... at Passionbrand. Follow her on Twitter: @helenedw 30 SECONDS ON: BIG FOOD - The authors of the US study ...
Skyn condom ads safe after ASA throws out complaints
02 May 2012 | by Matthew Chapman
The Advertising Standards Association (ASA) dismissed more than 20 complaints that the advertising ... to the issues raised around advertising sexual wellness and did not try to align itself with controversial advertising practices. Instead, it argued the advertising was intended to communicate its new product ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
