Phones4u plans consumer hire
16 Sep 2005
advertising and marketing campaign in the run-up to Christmas.
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Vodafone leads way on branded content
03 Mar 2006 | by Daniel Rogers, Editor, danny.rogers@haynet.com
of advertising. But occasionally an initiative comes along that demonstrates how PR can be more powerful than...Vodafone's 2006 live music programme 'TBA' is just such an initiative (News, p1). Advertising will play its part, but the whole idea of the project is to get the target audience - 18 to 24-year ... brands today, Vodafone has avoided simply slapping its logo on the standard circuit of festivals and gig ...
Vodafone policy sage to become BPPA chairman
16 Sep 2005 | by Ravi Chandiramani
Authority and Asda. ...
Siemens in Italian stunt for 3G phone
19 Aug 2005
content for the phones on their missions, which may be used as advertising at a later stage,' said WS ...
Orange and FSA appoint start-up to woo parents
10 Jun 2005 | by Donna Werbner
Orange and the Financial Services Authority have separately hired a start-up agency that claims
Campaign: Mobile brand frames pictures with fashion - Promotion
13 May 2005 | by Mary Cowlett
Daily Mail and the Oxford Mail. Post-event coverage included the Evening Standard, Daily Star, Daily Mail and OK!, with further regional interest from the Croydon Advertiser, Yorkshire Evening Post ...
Campaign: Midnight lifts sales for Korean phone maker - Consumer PR
15 Apr 2005 | by Stephanie Siegle
. With no advertising or direct marketing activity, owing to budget constraints, Unique brought Midnight Communications ...
Campaign: Mall roadshow boosts BT's The Phone Book - Consumer PR
25 Feb 2005 | by Gareth Gore
Pages and Thomson Local. Objectives To generate advertiser interest in The Phone Book by raising ...
HP plummets to foot of table as CEO bails out
18 Feb 2005 | by Tom Williams
.7 5 1544 Financial Services Authority -16.2 Source: www.newsmetrics.co.uk/Thomson Intermedia plc ...
Profile: Peter Morgan, head of group media relations, BT
23 Jul 2004 | by Simon Ellery
relations are really important. That gives authority to the head of press to make things happen.' BT has ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
