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NBA gets serious about cracking UK

to work more closely with the UK basketball authorities. We have worked closely with them, but would like ...

Apple cements most valuable brand status as UK's giants slide

.8bn. BP fell 17% to $10.4bn, Standard Chartered fell 16% to $10.1bn but O2 suffered most ... 79 Standard Chartered 10,064 -16% 13 80 Red Bull 9,984 8 ...

Think BR: In whom we trust

to meet modern day standards. How do brands build trust? Marketers are operating in a more ...

Consumer: Lego builds brand quality at St Pancras

Evening Standard, Metro, The Guardian and The Times, as well as The Sun Online. In total, the campaign ...

The truth about lying on your CV

as part of the standard due diligence process. Social media has transformed this approach, however ...

18 Feet & Rising lands £3m Cuprinol business

18 Feet & Rising has landed the £3 million advertising account for the AkzoNobel woodcare brand...global ad account. Cuprinol advertised heavily in the 90s with a TV campaign featuring a character ...

Ocado's Jason Gissing on Bullingdon Club, Jeff Bezos and being 'shot at'

. However, Gissing argues the facts were misconstrued, claiming that offers were advertised on quieter days ... Standard, used the strapline 'Ocado. Prices worth checking out'. The attack on Tesco has come as Ocado ...

Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic

He doesn't like the words 'digital' or 'advertising'. So what does propel successful brands...Unilever chief executive Paul Polman does not like advertising. Or, at least, he does not like the word 'advertising'. 'If I project ourselves out five or 10 years, then I don't see Unilever as an advertiser, I see us as a solutions provider. I see us as a co-creator, with the consumer, of mainstream ...

Consumer: Sports bra shows some real panache

Standard and the Daily Mail, which ran a half-page piece under the headline 'Bra-vo! "Revolutionary" sports ...

Helen Edwards: How Samsung trumped Nokia

standard, while Engadget gushed that it was 'possibly the best smartphone, period'. The Galaxy S III ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.