Think BR: In whom we trust
18 May 2012 | by Jo Boyd
to meet modern day standards. How do brands build trust? Marketers are operating in a more ...
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Apple cements most valuable brand status as UK's giants slide
22 May 2012 | by Daniel Farey-Jones
.8bn. BP fell 17% to $10.4bn, Standard Chartered fell 16% to $10.1bn but O2 suffered most ... 79 Standard Chartered 10,064 -16% 13 80 Red Bull 9,984 8 ...
Look launches 'Look What I'm Wearing'
14 May 2012 | by Nick Batten
each week. Look will promote the launch of Look What I m Wearing with digital and press advertisements ...
Nike marketing boss attacks 'institutionally analogue' businesses
14 May 2012 | by Nicola Clark
multiple time zones, Olander and his co-author, AKQA founder and chairman Ajaz Ahmed, have distilled 12 ... adding value to the consumer as key to growth. In contrast, advertising is an old model squeezed ... to run advertising for Nike, and we grew up being a company built on amazing athletes, products ...
Consumer: Sports bra shows some real panache
10 May 2012 | by Hannah Crown
Standard and the Daily Mail, which ran a half-page piece under the headline 'Bra-vo! "Revolutionary" sports ...
Nike marketing boss attacks 'old' approach to social-media
09 May 2012 | by Nicola Clark
Speaking at the launch of Velocity: The Seven New Laws for a World Gone Digital, which he co-authored ... of a company based upon an advertising model is "a little risky". He said: "Advertising is an old ... that creates." Nike has moved away from investing in advertising to the creation of digital services ...
Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
received a record number of entrants for our awards this year. The standard was particularly high making ... Crayon London/Walk a Mile Radio Advertising Bureau RadioCentre The Halifax (Lloyds Banking Group ... Zone Radio Advertising Bureau RadioCentre Scotty Brands Finance director s award ...
Sports organisations must prepare for post-Olympic sponsorship, says LTA boss
28 Apr 2012 | by Kate Lloyd
-pack advertising with them. We want to work with brands that touch people everyday; retail and utilities." ...
Warehouse begins advertising pitch
12 Apr 2012 | by Anne Cassidy
Warehouse, the women's fashion retailer, is on the hunt for an agency to handle its advertising
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
