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Large-scale NFC ads trial gets 3,000 people to interact

25 May 2012 | by Maisie McCabe

, communications buying manager at Unilever, said: "As one of the UK's largest advertisers, it's important that we ... great opportunity for outdoor advertising to provide consumers with engaging and interactive campaigns ...

HP to cut 27,000 jobs in next two years

24 May 2012 | by Matthew Chapman

augmented reality technology that is becoming prevalent in print and outdoor advertising. The Aurasma ...

Microsoft UK's Philippa Snare on refocusing on innovation after a major restructure

24 May 2012 | by Sarah Shearman

expanded over the decades from desktop PCs into online, mobile, gaming and advertising, can be a 'double ...

Think BR: BrandZ shows why technology matters

23 May 2012 | by Nick Cooper

their own platforms. Brands need to be part of these worlds whether as advertiser, content provider and ...

Apple cements most valuable brand status as UK's giants slide

22 May 2012 | by Daniel Farey-Jones

.8bn. BP fell 17% to $10.4bn, Standard Chartered fell 16% to $10.1bn but O2 suffered most ... 79 Standard Chartered 10,064 -16% 13 80 Red Bull 9,984 8 ...

Virgin Media marketing chief: 'Facebook will be a powerful player for some time to come'

21 May 2012 | by Noelle McElhatton

Marketing: In the light of General Motors reassessing its advertising on Facebook, is the social network s IPO... to paraphrase Sir Winston Churchill... the end of the beginning or the beginning ... there. And WPP chief Sir Martin Sorrell believes Facebook is not the right environment for advertising ...

The truth about lying on your CV

17 May 2012 | by Suzy Bashford

as part of the standard due diligence process. Social media has transformed this approach, however ...

Smart DRTV: harnessing a potent mix of mass market reach and data

17 May 2012 | by Alison Meredith

apply the same criteria to advertising delivered through a smart box as we do to any other medium ... measurable way using the channel desired by the advertiser. Using a simple, quick response device ... . Much will depend on the ease of using the technology. An equal amount will depend on advertisers ...

Think BR: 4G can unlock the creative potential of mobile

15 May 2012 | by Luke Harris

Luke Harris, HTML5 developer, 4th Screen Advertising....by the majority of devices. The question of whether mobile advertising has finally reached the tipping point is supported by the recent figures from the IAB, highlighting that mobile advertising spend in the UK has more than doubled in the last twelve months to 203m , as brands and advertisers ramp up investment ...

BlackBerry looks to trump Samsung with NFC campaign

14 May 2012 | by Matthew Chapman

. Additional television advertising will highlight the device s browsing speeds and ability to share music via ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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