25 May 2012
| by John Reynolds
: "Innovation has been key to driving the success of Squares and we have invested over 3m in advertising ...
25 May 2012
| by Rufus Olins
.
And when it comes to advertising in newsbrands, as Jon O Donnell of the Evening Standard said at Media 360 ...
that is disunited, and on the back foot - and that this was the case when both Thinkbox and the Radio Advertising ...
, tablets, etc. We are marketing this concept to help advertisers understand the new reality of 'the papers ...
25 May 2012
| by Arif Durrani
MediaCom has formed a partnership with the independent mobile advertising network, InMobi...offering for large global advertisers".
Rob Jonas, managing director and vice-president of Europe ...
for brand advertisers, our partnership with MediaCom will take away the pain-points around building mobile ...
25 May 2012
| by Nick Batten
Conde Nast is to provide advertisers with ad-specific metrics for its UK tablet editions, from June...advertisers who have placed ads incorporating a web link or who have taken a premium ad opportunity ...
for premium advertisers later in the year.
In addition, Cond Nast is investing further in brand ...
25 May 2012
| by John Reynolds
to work more closely with the UK basketball authorities. We have worked closely with them, but would like ...
25 May 2012
| by Maisie McCabe
, communications buying manager at Unilever, said: "As one of the UK's largest advertisers, it's important that we ...
great opportunity for outdoor advertising to provide consumers with engaging and interactive campaigns ...
25 May 2012
| by Matthew Chapman
King was the managing director of Yahoo Europe and chairman of the Radio Advertising Bureau before becoming managing director of Aurasma in June 2011.
According to a source, King has resigned ...
.
Augmented reality platform Aurasma is increasingly gaining traction in print and outdoor advertising ...
25 May 2012
| by Daniel Farey-Jones
at newly created Adam & Eve/DDB in this week's round-up of people moves in advertising, marketing and media....Advertising
David Howard , the co-founder of Johnny Fearless , has left the agency to join Fold7 as its head of planning. ( Campaign )
WPP has appointed Deborah Kerr to oversee Team News , its new agency unit that launched to service the News International business. ( Campaign ...
25 May 2012
| by Sara Kimberley
The Co-operative Group is set to appoint Leo Burnett to handle its £50m advertising account....The agency won the account after a competitive pitch against Now and CHI Partners. The win is expected to be ratified by the Co-op board next week.
DDB is believed to have withdrawn on the eve of the pitch as a result of its merger with agency Adam Eve, which handles the John Lewis advertising account ...
25 May 2012
| by Gemma Charles
groupings, such as channel authority, interaction, content dynamic, competitor analysis, etc ...