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Editorial: Merging PR and advertising

owned an advertising agency, but it would be an unusual occurrence. Normally it is ad agency groups...has owned an advertising agency, but it would be an unusual occurrence. Normally it is ad agency ... . But there is no logical reason why this set-up cannot be reversed. PR arguably has more clout than advertising ... divisions. But, in most cases the result is an agency offering advertising solutions with a few ...

Klein quits B-M advertising arm

Jeff Klein, UK chief executive of Marsteller Advertising, has resigned just 14 months after...Jeff Klein, UK chief executive of Marsteller Advertising, has resigned just 14 months after ... no doubt that the decision to set up an advertising agency in the B-M group was absolutely the right ... corporate and issues advertising briefs. The majority of its clients are shared with B-M s mainstream PR ...

Communique to make local advertising enticing

appointed Manchester-based Communique PR to handle a year-long campaign to win over the advertising...appointed Manchester-based Communique PR to handle a year-long campaign to win over the advertising ... . The agency is to work on a three-phase campaign to highlight the benefits of advertising in the regional press to the media and advertising community. Communique s activity will support a pounds 3 ...

Advertising body seeks agency for public affairs

The Advertising Association, the umbrella trade organisation for trade bodies in the advertisers...The Advertising Association, the umbrella trade organisation for trade bodies in the advertisers ... the Government that the remit for its proposed Food Standards Agency will not extend to food advertising. Sara Price, head of public affairs at the Advertising Association, said: The Government is putting ...

STOP PRESS: Advertising Association hires Connect

Communications to handle public affairs for the Advertising Association, a new account involving broad...Connect Public Affairs has won a three-way pitch against Fishburn Hedges and Jackson Communications to handle public affairs for the Advertising Association, a new account involving broad ... for trade bodies in the advertising, media buying and ad agency sectors. ...

STOP PRESS: Grayling lands outdoor advertising brief

which has won a contract to install its Outdoor Evolution digital screen advertising system...Grayling Group has been appointed to handle UK business PR for DHJ Media, the Swedish company which has won a contract to install its Outdoor Evolution digital screen advertising system on the London Underground. The system is currently being tested and launches at Oxford Circus in spring 2000 ...

STOP PRESS: Havas Advertising reports estimated revenues

RESULTS: French marketing services firm Havas Advertising, which owns UK PR group Grayling and is bidding against WPP for media buying agency Tempus, reported estimated revenues of 691m for the first half of 2001, up 49.8 per cent on the same period last year. For Europe, revenues stood at 349m. ...

STOP PRESS: Havas Advertising reports estimated revenues

RESULTS: French marketing services firm Havas Advertising, which owns UK PR group Grayling and is bidding against WPP for media buying agency Tempus, reported estimated revenues of 691m for the first half of 2001, up 49.8 per cent on the same period last year. For Europe, revenues stood at 349m. ...

Barnardo’s combines top PR and advertising roles

advertising and PR posts into one role....advertising and PR posts into one role. Nebel said the decision to combine the roles follows Leon Choi s announcement that he would be leaving next month and the departure earlier this year of head of advertising ... , advertising and creative department under the control of one person for the first time since John Grounds ...

COMMENT: EDITORIAL; Advertising isn’t the only answer

advertised in them you could reach your target market. Now that s no longer possible. It sounds like a PR...advertised in them you could reach your target market. Now that s no longer possible. It sounds like a PR ... this is apparently one of the advertising industry s ideas for coping with an increasingly diverse and specialised media. Another idea is the use of shock advertising to gain extra free media space. It might bring ...

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