21 Oct 2003
| by Advertising Association
The Advertising Association's latest Long Term Advertising Expenditure Forecast predicts a...advertising climate when considering long-term trends. Over the past two years, many sectors of UK advertising have suffered considerable revenue losses, often following a long period of growth. Under ...
-term cyclical blips from significant and relatively permanent changes in the factors governing UK advertising ...
25 Jan 2007
| by The Internet Advertising Bureau
The October 2005 figures from the Internet Advertising Bureau show a detailed analysis of online...The figures reveal that display advertising increased by 67.7% to 162.1 million, while paid ...
-on-year to 131.4 million. The figures reflect a surge in expenditure by existing and new advertisers confident ...
on internet advertising was largely fuelled by the increase in broadband-connected consumers, heralding a new ...
01 May 2003
| by Advertising Standards Organisation
The Advertising Standards Authority (ASA) 2002 Report and Accounts, including the list of the most...-broadcast advertisements during the year - a 10.8% increase on 2001. Despite this increase in complaints, the total number ...
.5% of the advertisements complained about were found to be in breach of the Code, compared with 11.2% in 2001. The most complained about advertisement of the year was a press ad for the British Heart Foundation that featured a ...
27 May 2005
Global advertising is growing in line with GDP for the first time since 2000. But which...growth will not be as impressive this year as last.
But last year's upswing, which meant advertising ...
's annual forecast of the world's advertising markets predicts the industry will grow ahead of global GDP ...
in the global economy and the internet's contribution to growing the advertising pie.
Plus, there is the fact ...
01 Mar 2006
| by David Tiltman
Historically, the role of the advertising agency has been far more than
simply creating ads ...
report from the Institute of Practitioners in Advertising (IPA). In the
fourth quarter last year, media advertising budgets suffered the biggest
cut in the survey's history; conversely, direct marketing ...
25 Jan 2007
| by The Internet Advertising Bureau
According to the March 2006 report from the Internet Advertising Bureau, the trade body for online...Total UK online advertising expenditure in 2005 grew by 65.6% to 1,366.4 million ( 1.4 billion ...
in partnership with PricewaterhouseCoopers (PwC) and the World Advertising Research Centre (WARC), reveal that online is driving the growth of the entire advertising market. Advertising across all other media ...
25 Jan 2007
| by the Internet Advertising Bureau
According to the latest figures from the Internet Advertising Bureau, the internet continues...ago - and a market share of 10.5%. The new findings from the Internet Advertising Bureau (IAB), the UK online advertising trade body, carried out in partnership with PricewaterhouseCoopers (PwC) and the World Advertising Research Centre (WARC), reveal that in just six months online advertising expenditure ...
03 Jul 2003
| by Advertising Standards Authority
The Committee of Advertising Practice (CAP) has updated the rules on e-mail marketing...The Advertising Standards Authority (ASA) has produced new guidelines to help UK consumers reduce ...
for the content of UK non-broadcast advertising, written by the Committee of Advertising Practice (CAP) and administered by the ASA - introduced the requirement that advertisers only send commercial e-mail to people ...
30 Jan 1997
Selfridges next week unveils its first brand advertising since
Bartle Bogle Hegarty won...Selfridges next week unveils its first brand advertising since
Bartle Bogle Hegarty won the business last May. The pounds 1m poster
push draws on the philosophy of founder Gordon Selfridge and stresses
its London roots.
Marketing director Nick Cross said: We are trying to bring out ...
17 Apr 2003
| by Committee of Advertising Practice
In a new Help Note for advertisers on Religious Offence, the Committee of Advertising Practice (CAP...CAP is the industry side of the self-regulatory regime for non-broadcast advertising. Breaking the CAP Code can get advertisers into trouble with the Advertising Standards Authority (ASA). The Help ...
between religion and sex or nudity. Using religion to advertise inappropriate products, for example ...
to remove filters
