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DIARY: Introducing - the dress release ...

of tissue, at the recent British Advertising Gift Distributors Association exhibition. Agency account...of tissue, at the recent British Advertising Gift Distributors Association exhibition. Agency account ...

GLOBAL ROUND-UP: News in brief

BRUSSELS: Hill & Knowlton Brussels has launched a marketing policy taskforce to provide counsel on the regulatory and communications environment for advertising, sales promotion, sponsorship and direct marketing. The launch of the taskforce coincides with a review by the European Commission of how marketing ...

NEWS: Red Bull charges Jackie Cooper with brand boost

to PR to support Red Bull s controversial poster advertising drive, which uses the strapline Caution ... ) are being investigated by the Advertising Standards Authority after the policing body received ...

Platform: Co-ordinating the strategic advice ensemble - Strategic planners in PR need to be less nebulous in the service they provide if they want to gain client confidence, says David Michie

, territory traditionally occupied by advertising. Strategic planning has been a mature discipline within advertising for over a decade. Advertising planners are not only veterans in relative terms, they also speak with the might of massive budgets behind them. And, when the advertising planner ...

NEWS: PR EUROPE

-house Nissan Ireland s advertising and promotions manager Mary Patricia Gallagher is quitting the firm to set up her own consultancy. Gallagher, who has led Nissan s PR, advertising, sponsorship and events ... , will work on Nissan s Network 2000 campaign and handle PR, advertising and direct mail projects for other ...

Diary: H&K calls in the Karma boys to encourage the public to try an Oasis

palm trees. On the mobile, and currently featuring in Oasis advertising campaign ...

NEWS: MacLaurin to champion high strength of Low ‘C’

s advertising campaign which breaks on October 12 and stars comedian Steve Coogan. MacLaurin, which won ...

CAMPAIGNS: Selling the idea of Sitting Ducks - Product Promotion

medium for companies to run branded quizzes, promotions and advertising. Traditionally, Cityscreen ... to PR, advertising and sales promotion agencies. Objectives To raise awareness ... and Mark Lamarr, the company also sponsored the award for Best Advertisement Campaign. To mark this ...

MEDIA: BRIEFS

Grabiner grabs United post Telegraph managing director Stephen Grabiner, 37, has quit his post to join the board at United News and Media as executive director newspapers with overall responsibility for the national and regional newspapers divisions and UK advertising periodicals. He replaces ...

MEDIA: Why even MacKenzie might not save the Mirror

is in the air. All newspaper groups are expecting an advertising downturn to start squeezing them ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.