The art of advertising
02 Sep 2011
London's Making Future Magic philosophy is a belief that as makers of communications and advertising, we ... other brands can live), software and advertising. Tweenbots Kacie Kinzer, Interactive ...
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Hegarty on Advertising
27 May 2011
In his new book, Hegarty On Advertising, creative legend Sir John Hegarty explains how to turn...So how does one create that "great idea" that turns raw information into advertising ... do in advertising so exciting - you literally don't know where you're going to end up. Creativity isn ... . Their answer: tissue meetings. Have you ever had to suffer a tissue meeting? All of us in advertising have ...
Where art meets advertising
02 Dec 2011 | by Christopher Lockwood
The lines are blurring between art and advertising, and brands and agencies can capitalise on this...., this rudimentary form of brand advertising and self-promotion created a framework for a beautifully symbiotic ... lack of "creative purity" that is left in any aspect of our advertising and promotion work. Perhaps ... , intellectually, the creative gap between advertising and fine art continues to grow, the door is still open for a ...
Warehouse begins advertising pitch
12 Apr 2012 | by Anne Cassidy
Warehouse, the women's fashion retailer, is on the hunt for an agency to handle its advertising
Pricerunner seeks advertising agency
28 Jul 2011 | by Campaign staff
to handle its integrated advertising account....The website is planning an advertising assault in order to increase awareness and gain share of the growing price comparison market. It has approached a number of unspecified agencies inviting them to pitch for the account. Pricerunner is hoping to increase awareness in a market where visitor numbers are sensitive ...
Kinsale Shark Advertising Awards
24 Sep 2010 | by Staff
Advertising Awards in Cork....DIGITAL CHANNEL On line Advertising Silver NRG3 for "Need for speed shift banner tournament ... Ten Advertising for "Urn" INTERNATIONAL PRINT CRAFT Campaign Silver Rainey Kelly ...
Advertising bounces back
24 Nov 2011 | by Mandy Merron
The advertising industry is showing a tentative recovery from a weak 2009, according to the latest...Times are tough, but advertising agencies are proving resilient to the economic challenges thrown at them. The top 50 advertising agencies' most recent accounts show the sector's partial recovery. Looking ... . Of the top 50 advertising agencies, 45 recorded an operating profit, with 32 reporting an increase. Publicis ...
Promoting the power of advertising
05 Feb 2008 | by Steve Barrett
of the Advertising Association and how she plans to thwart proponents of draconian bans on the industry....to accept the role of chief executive of the Advertising Association. She was in two minds about taking ... that children are depressed "because there were awful things out there such as advertising". "This is the same ... the dangers of internet advertising," says Buscombe. Suitably galvanised, she accepted the job, moving from ...
The Entertainer: Youth and Advertising
25 Oct 2011 | by Tara Beard-Knowland
You see the pictures all the time. It's an advertiser's nightmare, one of those where you're stuck...advertising and brands because of You Tube and Facebook and Twitter and insert name of any social networking ... olds tells us that it s all the more so among that group. For traditional above the line advertising ... -joke or exclusivity can be built on your brand s advertising heritage. This makes good branding all the more ...
How will HD revolutionise advertising?
10 Jun 2008 | by Lucy Rouse
. But will the format ever dominate the world of advertising?...whether high-definition content will ever dominate the world of advertising in the way that it is expected ... acquisitions. So far, just two advertisers have made HDTV ads. All Sony's ads for the past three years ... advertising isn't immediately obvious. It's difficult to sell something that consumers don't have access to ...
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