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Beckham's pants escape advertising ban

04 Apr 2012 | by Loulla-Mae Eleftheriou-Smith

A digital poster ad featuring David Beckham in his underwear has been cleared by the Advertising

Comet slammed for advertising 'misleading' discounts

08 Feb 2012 | by Matthew Chapman

Beleaguered electronics retailer Comet has been slammed by the advertising watchdog for misleading..., which advertised savings of up to 200. The creative by Nice Biscuits featured an LG 50-inch plasma ... at the higher price of 699 for a week between 13 and 19 October. In the same ad the retailer advertised 120 ... that it was available at between 6 and 19 October. The complainant objected to the Advertising Standards Authority ...

Nationwide plots return to TV advertising

15 Apr 2010 | by Alex Brownsell

LONDON - Nationwide Building Society is to return to TV advertising for the first time in nearly...months has moved away from long-term brand-building in favour of direct-response advertising. The last ...

The history of advertising 18 - Strand cigarettes

10 Jun 2011

in British advertising history, having failed to persuade no more than a handful of smokers to even try ... advertising and effective advertising always the same thing? The Strand fiasco suggested that they are not ... and public awareness of the brand and its advertising soared to more than 90 per cent within weeks. So how ...

Rachel's set for TV advertising debut

06 Sep 2011 | by John Reynolds

Rachel's, the organic yoghurt brand, is rolling out its first TV campaign, which encourages consumers to 'reconnect with themselves'.

Creatives give views on outdoor advertising

12 May 2010 | by Maisie McCabe

LONDON - The best outdoor ads use context and efficiency of messaging to persuade and nudge consumers into action, according to Rory Sutherland, president of the IPA and vice chairman of Ogilvy Group UK.

Milka 'Cows Undercover' by Ogilvy Advertising

19 Apr 2010

Milka's new campaign aims to portray the product as a luxury chocolate and differentiate the brand by highlighting that it is made with alpine milk.

Co-operative reviews £18 million advertising account

27 Jul 2009

The Co-operative has put its £18m advertising business up for pitch....includes Co-op's food advertising as well as brand work for its stores. The review does not, however, include advertising for Co-op's financial offering. Co-op has recently completed a re ...

Cabinet Office orders review of government advertising

17 Jun 2010 | by Our Parliamentary correspondent

The Cabinet Office has ordered a full-scale review of the way government advertising is handled...advertising model" and to explore payment-by-results for agencies and "wider-reaching advertising partnerships". Advertisers could be asked to share the cost of government campaigns. Ministers believe that more partnerships ... : "We think COI does a good job and saves money through the bulk buying of advertising. Initially, we ...

Unipart Automotive appoints Nexus/H for advertising return

25 Oct 2011 | by Sara Kimberley

and creative account, as it returns to advertising following a 20-year hiatus....and print advertising. Radio ads will launch across Heart and Real Radio networks using voices of Unipart Car Care Centres staff. It will be the first time Unipart has advertised on this scale since ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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