21 Oct 2003
| by Advertising Association
The Advertising Association's latest Long Term Advertising Expenditure Forecast predicts a...advertising climate when considering long-term trends. Over the past two years, many sectors of UK advertising have suffered considerable revenue losses, often following a long period of growth. Under ...
-term cyclical blips from significant and relatively permanent changes in the factors governing UK advertising ...
25 Jan 2007
| by The Internet Advertising Bureau
The October 2005 figures from the Internet Advertising Bureau show a detailed analysis of online...The figures reveal that display advertising increased by 67.7% to 162.1 million, while paid ...
-on-year to 131.4 million. The figures reflect a surge in expenditure by existing and new advertisers confident ...
on internet advertising was largely fuelled by the increase in broadband-connected consumers, heralding a new ...
01 May 2003
| by Advertising Standards Organisation
The Advertising Standards Authority (ASA) 2002 Report and Accounts, including the list of the most...-broadcast advertisements during the year - a 10.8% increase on 2001. Despite this increase in complaints, the total number ...
.5% of the advertisements complained about were found to be in breach of the Code, compared with 11.2% in 2001. The most complained about advertisement of the year was a press ad for the British Heart Foundation that featured a ...
25 Jan 2007
| by The Internet Advertising Bureau
According to the March 2006 report from the Internet Advertising Bureau, the trade body for online...Total UK online advertising expenditure in 2005 grew by 65.6% to 1,366.4 million ( 1.4 billion ...
in partnership with PricewaterhouseCoopers (PwC) and the World Advertising Research Centre (WARC), reveal that online is driving the growth of the entire advertising market. Advertising across all other media ...
25 Jan 2007
| by the Internet Advertising Bureau
According to the latest figures from the Internet Advertising Bureau, the internet continues...ago - and a market share of 10.5%. The new findings from the Internet Advertising Bureau (IAB), the UK online advertising trade body, carried out in partnership with PricewaterhouseCoopers (PwC) and the World Advertising Research Centre (WARC), reveal that in just six months online advertising expenditure ...
03 Jul 2003
| by Advertising Standards Authority
The Committee of Advertising Practice (CAP) has updated the rules on e-mail marketing...The Advertising Standards Authority (ASA) has produced new guidelines to help UK consumers reduce ...
for the content of UK non-broadcast advertising, written by the Committee of Advertising Practice (CAP) and administered by the ASA - introduced the requirement that advertisers only send commercial e-mail to people ...
17 Apr 2003
| by Committee of Advertising Practice
In a new Help Note for advertisers on Religious Offence, the Committee of Advertising Practice (CAP...CAP is the industry side of the self-regulatory regime for non-broadcast advertising. Breaking the CAP Code can get advertisers into trouble with the Advertising Standards Authority (ASA). The Help ...
between religion and sex or nudity. Using religion to advertise inappropriate products, for example ...
16 Sep 2010
| by Radio Advertising Bureau
response advertiser. 118 24 7 created an original property that harnessed multiple touchpoints across ...
16 Sep 2010
| by Radio Advertising Bureau
CASE STUDY - In January 2009 the Department of Health launched Change4Life with the aim of reducing obesity.
01 Dec 2002
| by Broadcasting Commission of Ireland
Advertising and Children is specifically designed to supplement work currently being prepared...of the subject that is Advertising and Children . Surveying central themes, it identifies many principal ...
effect of advertising on children; viewing patterns and the consequences of the recent upsurge in television ownership; the perceived effect of advertising on households when channelled through children ...
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