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class during the festive season. Wish I had thought of Good viral advertising isn t just about getting lots of views. Good viral advertising resonates with people and gets them talking. It shocks some and pleases others, and it takes risks. And I hope it s not just because I work in advertising that, after ...
Andy Nairn, chief strategy officer, Dare Why I like this From the very beginning of the main film, Kenny Powers stakes out his claim to be the most fabulously obnoxious advertising frontman ... of the world's annual advertising output. But the crudity is brilliantly crafted. The characterisation ...
advertising is so important to the way we respond to it. This piece is an effortless partnership: a product ...
strategy. Wish I'd thought of Taking the idea of "digital" advertising literally, by using ...
of advertising spin that implied that if you bought product X, you could be just like the glamorous A ...
laugh out loud. Jennifer Aniston stars in a spoof of viral (or, as she calls it, virus) advertising ...
your preconceptions upturned by some clever thinking. So I present you Exhibit A: an advertisement ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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