24 Jan 2012
| by Mark Barber, Radio Advertising Bureau
to advertisers. The RAB 'Media and the mood of the nation' research study from 2011 revealed how, at an overall ...
levels of positive engagement with radio advertising. These findings offer further support ...
opportunities for advertisers, such as visuals and content tagging, all of which are being tested currently ...
09 May 2011
| by Arif Durrani
The Advertising Association (AA) is to launch an expert industry panel to examine industry...Details of the media and advertising personnel to be involved in the new panel have yet ...
responsible for marketing and advertising to children have found themselves under increased scrutiny ever ...
down on irresponsible advertising and marketing. If we are really going to restore and protect ...
25 Nov 2009
| by David Benady
and ITV Player, has planted the seeds of a fresh approach to advertising. Moreover, the pre-, post ...
directly to the advertiser's website. They can also be aimed at specific groups depending on the content ...
. Online video advertising is a compar atively tiny medium at the moment, worth an estimated 40m a year ...
23 Jun 2009
| by Bill Britt
of The Curse of the Advertising Puppet.' Sock spokesmen (and they are male) may be loved by the public ...
hydrated.' Have we missed any of your favourite puppets in advertising? Top 10 ...
19 Oct 2011
| by Steve Smith, managing director of Ear to the Ground
The live experience is an unbeatable way to connect with consumers, and now it can reach a wider audience when brands capture the event and distribute it via traditional media or social networking.
09 Apr 2009
| by Becky Wilkerson
LONDON - A TV ad for 118 118 has been banned by the Advertising Standards Authority....'. Several viewers complained that the ad was ambiguous and the Advertising Standards Authority questioned whether the use of the word free was misleading. It concluded that the advertising did indeed breach ...
24 Aug 2010
| by Nicola Clark
images in their advertising materials....by Debenhams to ban images of airbrushed models from its advertising.
Geoffrey Russell, director of media ...
06 Nov 2009
| by Becky Charles
LONDON - FMCG giant Unilever has announced it increased its advertising spend by 13% in the three...-fareast-language:#0400;
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Chief executive Paul Polman said that increased advertising ...
13 Jun 2011
| by Daniel Farey-Jones
Penny Hughes, the president of the Advertising Association, has been recognised as a Commander...director and president of Coca-Cola UK.
The Advertising Association said Hughes has pushed for stronger self-regulation of on-line advertising, while delivering enhanced social responsibility through her support for government partnerships such as business4life, which is hosted by the Advertising Association ...
15 Apr 2009
| by David Benady
LONDON - The outdoor advertising industry is polishing its act. Poster contractors are out...measurement systems. Figures from the Outdoor Advertising Association (OAA) show that revenue in 2008 ...
spaces over the past decade has made urban environments more amenable to advertising. It claims ...
affecting the sector. The general trends are extremely positive for out-of-home advertising,' he says ...
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