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Historically, the role of the advertising agency has been far more than simply creating ads ... report from the Institute of Practitioners in Advertising (IPA). In the fourth quarter last year, media advertising budgets suffered the biggest cut in the survey's history; conversely, direct marketing ...
Selfridges next week unveils its first brand advertising since Bartle Bogle Hegarty won...Selfridges next week unveils its first brand advertising since Bartle Bogle Hegarty won the business last May. The pounds 1m poster push draws on the philosophy of founder Gordon Selfridge and stresses its London roots. Marketing director Nick Cross said: We are trying to bring out ...
in New York ad through Young s British Television Advertising Awards. Raising awareness ... to kick off in mid-April. Wilson s round Birmingham-based Wilson Associates Advertising has picked up the pounds 500,000 advertising account for the expansion of the Allied Domecq Leisure pub ...
Chicago first The Illinois Bureau of Tourism is launching its first advertising campaign ... , the company that designs advertising for pub toilets, is carrying new ads for a computer game from Ocean ... Advertising Effectiveness Awards. Gary Duckworth from Duckworth Finn Grubb Waters will act as convenor ...
Clean hands BDH has been appointed to handle the creative work for an outdoor advertising ... The Advertising Association is holding a seminar on barriers to trade in advertising and media in Europe ... on advertising last year, up 22% on 1994. The company claims it makes it the top spender in the watch and clock ...
manufacturer Ideal Standard has revealed details of the first phase of its 1996 national advertising campaign ... of the products. EC ad watch The Advertising Association has welcomed the European Commission s Green Paper on Commercial Communication which has called for restrictions on advertising only where ...
Andrex giveaway Scott is to use a pounds 1m TV advertising campaign fronted by comedian ... is beginning its second national press advertising campaign this spring, focusing on how the wines are made ... claims Cheques are fast and easy . Open Windows Microsoft has extended its advertising ...
ever advertising campaign to persuade women to help with fertility treatment by donating their eggs ... strengths and would welcome more product-specific advertising, according to Continental Research figures ... by a pounds 750,000 TV campaign through Arc Advertising. Ads carry the endline Takes minutes ...
Lowe Howard-Spink is launching its own Internet site with its creative advertising work ... is claimed to be the first ever moving/static poster has been produced by Impact FCA! to advertise Dunhill ... . Office! employs agency Trevelyan Martin Matthewman Advertising is to handle the advertising ...
-sheet poster sites, continuing its advertising theme of beautiful people drink Martini . Organised by London Transport Advertising s contractor TDI, the mirrors aim to prove that most people look ... Tunbridge Wells advertising agency SMP has beaten CDP in a pitch for Tricity Bendix. SMP has created ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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