15 Feb 2001
| by MediaWeek
Content-driven advertising
07 Nov 2006
| by Sarah Crawley-Boevey
With the sector's trade body predicting an overall rise in UK cinema advertising spend this year...The Cinema Advertising Association predicts the industry will end 2006
1% up on 2005 in advertising spend. This would see the sector with the
smallest market share exceed the performance of most ...
, including the much anticipated Da Vinci Code, which
brought in a whole raft of advertisers who were ...
18 Dec 2003
| by MediaWeek
Online advertising still growing...Online advertising was one of the fastest growing mediums in 2003, according to a new survey. A PricewaterhouseCoopers survey of Interactive Advertising Bureau members shows that online advertising reached record levels in the first half of 2003, recording a spend of £151.6m - which accounts ...
10 Jan 2002
| by MediaWeek
Advertising must create opportunities...Is advertising becoming a more sophisticated industry? Or does it, by and large, offer the same ...
advertisers' business. Of course, this is all part of the advertising business' long struggle to swim ...
. To the frustration of all in the advertising fraternity, planning and buying space or creating ads to communicate ...
13 Sep 2001
| by MediaWeek
Creating advertising harmony...and Carat Business for business-to-business advertising in the fleet market and for vans. "On paper, Carat ...
08 Jan 2004
| by MediaWeek
ANALYSIS multichannel advertising..., what does this mean for the channels and their advertisers? In the case of Sky, a lot ...
that moving a show from terrestrial to multichannel television is bad news for advertisers because smaller ...
to an advertiser," she says. Dan Brooke, managing director of 4 Channels, agrees that the advantage of smaller ...
28 Sep 2004
| by MediaWeek
Debbie Chalet, chief executive,
Carlton Screen Advertising...I read with interest the article on the future of Cinema advertising sales at both Carlton Screen Advertising and Pearl and Dean, (Exclusive ad-sales club in fight to keep hold of cinema business, page 16 ...
on behalf of advertisers, and states the answer is, in short, “No”. This seems to be a strange comment ...
10 May 2007
| by Isabella Piasecka
LONDON - Online advertising has overtaken direct mail as the third-most criticised medium after...Complaints about online advertising rose by 33% in 2006 to 2,066 complaints, compared to 8 ...
Borrie QC said: The Internet is now the second most complained about non-broadcast advertising format ...
messages can be as high as it is for advertising that appears in traditional formats, he added ...
23 Apr 2008
| by Isabella Piasecka
LONDON - Streetbroadcast, the lamppost advertising firm, has created a one-week national ad sales...lamppost, as well as six-sheet advertising. ...
16 Aug 2005
| by MediaWeek
The Mail on Sunday has overhauled its advertising team and is creating a new department to focus...The Associated Newspapers-owned title is looking for a head of strategic planning, a client-facing role that will work closely with the trading team at the paper. Meanwhile, advertisement director Simon Davies has promoted current head of newspapers Steve Atkinson to become his deputy. Atkinson ...
to remove filters
