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Online ad spend: Internet establishes itself as a major advertising medium

The October 2005 figures from the Internet Advertising Bureau show a detailed analysis of online...The figures reveal that display advertising increased by 67.7% to 162.1 million, while paid ... -on-year to 131.4 million. The figures reflect a surge in expenditure by existing and new advertisers confident ... on internet advertising was largely fuelled by the increase in broadband-connected consumers, heralding a new ...

Online ad spend: 2005 online advertising spend rockets towards £1.4 billion

According to the March 2006 report from the Internet Advertising Bureau, the trade body for online...Total UK online advertising expenditure in 2005 grew by 65.6% to 1,366.4 million ( 1.4 billion ... in partnership with PricewaterhouseCoopers (PwC) and the World Advertising Research Centre (WARC), reveal that online is driving the growth of the entire advertising market. Advertising across all other media ...

Online ad spend: Internet advertising nears £1 Billion for the first six months of 2006

According to the latest figures from the Internet Advertising Bureau, the internet continues...ago - and a market share of 10.5%. The new findings from the Internet Advertising Bureau (IAB), the UK online advertising trade body, carried out in partnership with PricewaterhouseCoopers (PwC) and the World Advertising Research Centre (WARC), reveal that in just six months online advertising expenditure ...

Fiat rethinks advertising roster

Fiat is shaking up its global advertising arrangements and has asked several agencies, including the non-roster shop Mother London, to pitch global ideas for the launches of the new Fiat Punto ... . Commenting on the pitch, Gregory Pingree, the newly appointed Fiat international advertising co ...

Co-op widens advertising review

LONDON - The Co-operative Group is broadening the ongoing review of its brand advertising...-hansi-font-family:Cambria; mso-bidi-font-family:"Times New Roman";} The review originally just included brand advertising ... . The retailer previously used McCann Erickson to handle its brand advertising account. To launch the retailer ...

Aga 'christmas' by Ogilvy Advertising

Ogilvy Advertising's first work for Aga is focusing on the upcoming Aga Season, a series of events

London Advertising wins Royal Doulton

WWRD Holdings has appointed London Advertising to handle the global advertising account for its.... It will, however, continue to handle the Waterford global advertising and media account. London Advertising will launch its first global campaign for the businesses next year. It will run across print ...

Waitrose calls digital advertising review

LONDON - Waitrose has kicked off a search for an agency to handle its digital advertising account....advertising and web development. The search for a digital agency comes shortly after Miles Calcraft Briginshaw Duffy retained the 26 million advertising account in December following a competitive pitch. This week saw the launch of MCBD s first advertising for the supermarket since retaining the business. ...

BMB wins Gossard advertising brief

advertising account....BMB won the brief without a pitch and will develop a new campaign due to launch this summer. Gossard, which has been owned by Courtaulds since 2007, has not retained an advertising agency for three years. In February, it hired Initiative to handle media planning and buying. The appointment reunites ...

WCRS lands Safestore advertising account

Safestore, the self-storage company, has appointed WCRS and the7stars to its advertising and media

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.