Findus appoints Driven to advertising account
12 Aug 2009 | by Matt Williams
LONDON - Findus, the UK frozen food company, has appointed Driven to work on its advertising
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Greggs appoints Gratterpalm to advertising account
01 Dec 2009 | by Staff
LONDON - Bakery chain Greggs has appointed Gratterpalm to handle its £2m advertising account
Food Advertising Unit to study effect of ads on children
01 Dec 2011 | by John Reynolds
The Advertising Association (AA) is understood to be preparing a research project into the food...The AA's food division, the Food Advertising Unit, is believed to be conducting a study of the volume and nature of advertising to which children are exposed. It hopes that the research will help ... its focus from calorie-reduction toward advertising and promotions. In particular it involves drawing ...
Government rejects calls for ban on junk-food advertising
22 Sep 2011 | by Our Parliamentary correspondent
in place in relation to the advertising of high fat, sugar, salt foods to children." Ministers said ...
Burger King hands £12m UK advertising to CHI
18 Aug 2011 | by Anne Cassidy
Burger King has appointed CHI & Partners to its £12 million UK and Ireland advertising account....Mcgarrybowen to its US advertising account after a pitch. Mcgarrybowen fought off a WPP group led by CHI ... , in March. A separate pitch was also held for the fast-food giant s advertising in Spain. CP B, which had ...
Study claims advertising executives destroy £11.50 for every £1 they create
14 Dec 2009 | by Staff
LONDON - Childcare workers and hospital cleaners are worth more to society than advertising...damage caused by overconsumption that is attributable to advertising. For a salary of between 50,000 and 12 million, top advertising executives destroy 11.50 of value for every pound in value they generate,' the report says. The authors said the study calculated the good attributed to the advertising industry ...
Trading Places: This week's people moves in advertising, marketing and media
13 Aug 2010 | by Staff
in advertising, marketing and media....Advertising Jorian Murray , a founding partner of Dye Holloway Murray , is leaving the agency to join Euro RSCG 4D as the global brand director on its Volvo account and will manage a new cross-agency team called Team Volvo, based in Amsterdam. ( Campaign ) Inferno , the integrated agency, has ...
Trading Places: This week's people moves in advertising, marketing and media
06 Aug 2010 | by Staff
's round-up of people moves in advertising, marketing and media....Advertising Publicis Modem has hired Alix Pennycuick as its creative director. He joins from DraftFCB , where he worked as the UK digital creative director. ( Campaign ) Starcom MediaVest Group Sports , the sports marketing division of SMG, has named Robin Clarke as its new director ...
Trading Places (21 May): This week's people moves in advertising, marketing and media
21 May 2010 | by Staff
in at Heinz UK, as Brand Republic rounds up the moves in advertising, digital, marketing and media....-fareast-language:#0400; mso-bidi-language:#0400;} Advertising Mark Cadman , the former chief executive ... Active International . ( Media Week ) The Outdoor Advertising Association has hired Mike Baker ...
Biggest brands: Top 100 online advertisers 2009
31 Mar 2009 | by David Benady
Online advertising has long been seen as the saviour of the advertising industry, but times...With the traditional advertising industry standing on the edge of a precipice, the continued growth of online advertising is seen as key to the long-term health of the industry as a whole. While ... television and print advertising. However, internet advertising now faces the biggest challenge in its decade ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
