Warehouse begins advertising pitch
12 Apr 2012 | by Anne Cassidy
Warehouse, the women's fashion retailer, is on the hunt for an agency to handle its advertising
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Forward Thinking Essays 2012: Upwardly mobile radio, Mark Barber, Radio Advertising Bureau
24 Jan 2012 | by Mark Barber, Radio Advertising Bureau
to advertisers. The RAB 'Media and the mood of the nation' research study from 2011 revealed how, at an overall ... levels of positive engagement with radio advertising. These findings offer further support ... opportunities for advertisers, such as visuals and content tagging, all of which are being tested currently ...
Hotline: The Advertising Association said
30 Mar 2012
The Advertising Association said that a report into last year's London riots used incorrect
Can advertising change the world?
10 May 2012 | by Paul Brazier, executive creative director, AMV BBDO
? I can almost hear the blasts of scepticism: what, advertising creatives from the world s top ...
TV growth outperforms advertising market
08 Mar 2012 | by Maisie McCabe
The TV advertising market grew by 2.2 per cent to a record £4.4 billion last year, boosted by new...A total of 887 new or lapsed advertisers (those that had not used it for at least five years) used TV advertising in 2011, accounting for 2.6 per cent of total TV ad revenues, according to Thinkbox ... the largest amount of any company on UK TV advertising in 2011 at 136.4 million. But the highest ...
HuffPo launches UK advertising pitch
12 Apr 2012 | by Ian Darby
advertising account....The site, which launched last summer, appointed MBA to work on its advertising in June last year but has called a pitch for the business. Agencies are expected to pitch for the account next week. MBA ... advertising, as well as mock newspaper stands at stations complete with sellers shouting the campaign ...
Hotline: VCCP retains advertising account
16 Mar 2012
VCCP has retained the advertising account for the online takeaway ordering service Just-Eat after a
Virgin Holidays reviews advertising account
30 Apr 2012 | by Sara Kimberley
Virgin Holidays has called a review for its advertising account, currently handled by Elvis, which...Elvis has been invited to repitch for the business in a review overseen by Creativebrief. The agency was appointed to handle Virgin Holidays direct marketing account in 2007. Three years later the agency was handed the brand s advertising account following the merger of its sister agency and incumbent ...
WCRS lands Safestore advertising account
12 Apr 2012 | by Katherine Levy
Safestore, the self-storage company, has appointed WCRS and the7stars to its advertising and media
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
