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for advertisers since the 30s. "There were a number of key exhibitions in 1936 in Paris, London and New York which helped to register surrealism on the radar screen of the advertising community," explains Michael ... of the advertising industry are deeply imbedded in surrealism. Surrealism is about probing subconscious ...
Fiat is shaking up its global advertising arrangements and has asked several agencies, including the non-roster shop Mother London, to pitch global ideas for the launches of the new Fiat Punto ... . Commenting on the pitch, Gregory Pingree, the newly appointed Fiat international advertising co ...
don t. Kirby, who has worked in marketing and advertising for 15 years, cited what he ... are the relationships built on mutual trust? Kirby claimed advertising had become a commodity. It s very ...
of advertising in the February/March issue, creating a monster 1,270-page issue. Weighing in at 4 ... that of 96 Empire State buildings. Advertisers in the record-breaking issue include Australian Travel ...
that, in a less regulated time, were taken for truth. In 1995, Mars brought to an end an advertising ... BBDO. However, the use of nostalgic advertising is a minefield that, if not negotiated carefully, can ... Eve Doing it is very much like any other form of advertising. When done cleverly and creatively ...
CallTheShots did not represent a significant threat to web advertisers. This sort of program has been around ... on advertisements, he added. Reza Moazzami, the chief executive of CallTheShots, denied the service ... advertisements. Using artificial intelligence, it purports to block banners, promotional ads and pretty much ...
Diary was very touched to hear a heartbreaking tale of a former JWT employee trying to make amends for some minor expense fiddling that took place more than 50 years ago.
Yahoo!, Nokia and Samsung came out of nowhere and conquered the world. But where will the next wave of global brands come from? Andy Milligan tips some potential stars of the future.
The state of the industry may be dire, and the number of print ads produced seriously down, but, judging from the quality of the awards, the state of creativity is really high.
Vodafone is seeking an agency network as it reassesses its existing international roster of creative agencies and prepares to appoint a second global network. The agency selection, which is being handled by Agency Insight, will see the appointment of a second network to work alongside Wieden...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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