The Royal Mail has called a statutory review of its integrated advertising account....is the current incumbent on the Royal Mail's advertising account, while Proximity London oversees the brand ... forced the Royal Mail to dramatically reduce its advertising spend, and now the organisation intends ...
Initiative Media is launching a global agency to work with its media operation to provide integrated online communications strategies for advertisers. The new agency, FastBridge, will offer advice on online advertising across new-media platforms to maximise clients' interactive media campaigns ...
NEW YORK - Magna, the media trading division of Interpublic's Mediabrands media unit, has predicted that US ad revenues will decline by 14 per cent this year.
The former BBC marketing chief Sue Farr, who quit the corporation last June, has been appointed by the public relations company Golin/Harris to run its European operations. Golin/Harris is owned by the Interpublic Group. - General release.
Carlton has signed a deal with Roche, the pharmaceutical giant, for Rennie, its flagship brand, to sponsor Christmas ITV. The deal is the first for the TV broadcaster under the new Independent Television Commission code that allows the product to appear within the credits. - General release.
Phil Geier, the chairman of Interpublic, has been in discussions with Deutsch, the independent US agency, about the possibility of a takeover. Donny Deutsch, the agency's chairman, confirmed that although talks had taken place with a number of holding companies, he had no definite plans to do anything...
SILVER AWARD
- IBM has launched an integrated advertising campaign designed to promote use of the internet...- IBM has launched an integrated advertising campaign designed to promote use of the internet ... services as well as just hardware and software. The launch advertising will feature in national press as well as IT and business press. Outdoor activity will be launched simultaneously as will web advertising ...
- IBM has launched an integrated advertising campaign designed to promote use of the internet...- IBM has launched an integrated advertising campaign designed to promote use of the internet ... services as well as just hardware and software. The launch advertising will feature in national press as well as IT and business press. Outdoor activity will be launched simultaneously as will web advertising ...
Agencies are lining up to handle an advertising project to promote the launch of a major new office
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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