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Pricerunner seeks advertising agency

to handle its integrated advertising account....The website is planning an advertising assault in order to increase awareness and gain share of the growing price comparison market. It has approached a number of unspecified agencies inviting them to pitch for the account. Pricerunner is hoping to increase awareness in a market where visitor numbers are sensitive ...

Prudential continues advertising shake-up

of the Prudential's advertising since his arrival and has called in the AAR to help draw up a pitchlist ... with a renewed commitment to advertising to develop its presence in the pensions and savings sectors ...

Admiral reviews TV advertising brief

advertising campaign....The company has appointed the AAR to handle the process. A shortlist will be drawn up over the next few weeks, with pitches being held in the new year. Admiral currently creates its advertising in-house, but now wants to develop a relationship with an external agency. The winning shop will work alongside ...

Gartmore kicks off advertising review

Gartmore, the investment management company, has called a pitch for its £2 million advertising

CAMPAIGN DIARY: Advertising Agency Register

yourself off a pitch list. The Advertising Agency Register has, for some time, been advising a large financial services client on agencies for its advertising account and thought nothing of it when ...

RBS calls digital advertising pitch

this positioning to customers. M C Saatchi and CHI Partners handle RBS's advertising and CHI also works ...

Online advertising spikes 163% in UK

Online advertising revenue in the UK is continuing to grow at a rapid rate -- with a 163 percent...reached 150 million ( 100 million) by 2000, which is bigger than cinema advertising." Advertising ... .4 million) for 1998. The biggest increases came during the latter half of the year. Banner advertising is still the main online advertising currency and accounted for 73 percent of the full year's revenue ...

Online advertising spikes 163% in UK

Online advertising revenue in the UK is continuing to grow at a rapid rate -- with a 163 percent...reached 150 million ( 100 million) by 2000, which is bigger than cinema advertising." Advertising ... .4 million) for 1998. The biggest increases came during the latter half of the year. Banner advertising is still the main online advertising currency and accounted for 73 percent of the full year's revenue ...

REVIEW: The US advertising recession is ending

The US advertising recession is ending, according to research from UBS Warburg. The bank expects

Bellwether hails end to advertising recession

The IPA's latest Bellwether Report reveals the steepest rise in UK marketing spend since the survey began four years ago. Meanwhile, ZenithOptimedia predicts that Europe's advertising growth ... Securities. "We will probably look back on 2003 as the year the advertising recession finally drew ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.