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Fiat rethinks advertising roster

Fiat is shaking up its global advertising arrangements and has asked several agencies, including the non-roster shop Mother London, to pitch global ideas for the launches of the new Fiat Punto ... . Commenting on the pitch, Gregory Pingree, the newly appointed Fiat international advertising co ...

Co-op widens advertising review

LONDON - The Co-operative Group is broadening the ongoing review of its brand advertising...-hansi-font-family:Cambria; mso-bidi-font-family:"Times New Roman";} The review originally just included brand advertising ... . The retailer previously used McCann Erickson to handle its brand advertising account. To launch the retailer ...

London Advertising wins Royal Doulton

WWRD Holdings has appointed London Advertising to handle the global advertising account for its.... It will, however, continue to handle the Waterford global advertising and media account. London Advertising will launch its first global campaign for the businesses next year. It will run across print ...

Waitrose calls digital advertising review

LONDON - Waitrose has kicked off a search for an agency to handle its digital advertising account....advertising and web development. The search for a digital agency comes shortly after Miles Calcraft Briginshaw Duffy retained the 26 million advertising account in December following a competitive pitch. This week saw the launch of MCBD s first advertising for the supermarket since retaining the business. ...

BMB wins Gossard advertising brief

advertising account....BMB won the brief without a pitch and will develop a new campaign due to launch this summer. Gossard, which has been owned by Courtaulds since 2007, has not retained an advertising agency for three years. In February, it hired Initiative to handle media planning and buying. The appointment reunites ...

WCRS lands Safestore advertising account

Safestore, the self-storage company, has appointed WCRS and the7stars to its advertising and media

Porsche reviews integrated advertising account

Porsche has kicked off a review of its £1 million integrated advertising account, just seven months

Remington calls pitch for UK advertising

Remington, the electrical appliance company, is on the hunt for a UK advertising agency....The company is in first stage talks with a number of network agencies and is looking to compile a shortlist ahead of a pitch later this year. The winning agency will advertise Remington s range of appliances with particular focus on its hair care products for women. The search comes exactly 12 months ...

Hyundai takes project approach to advertising

Hyundai will ask agencies to pitch for individual advertising projects in an overhaul of its ad...Hyundai is following in the footsteps of General Motors and Toyota by asking its incumbent European agencies to pitch for pan-European advertising projects. The first such pitch will be for the September ... advertising more European in style. Last year the car manufacturer used the same strategy for its sister ...

Sport England to review advertising account

, is holding a statutory review of its £1m advertising account.

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.