to remove filtersPorsche reviews integrated advertising account
14 Feb 2008 | by Kate Nettleton
Porsche has kicked off a review of its £1 million integrated advertising account, just seven months
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MG Motor launches advertising review
06 Aug 2009 | by Kate Nettleton
LONDON - MG Motor UK has kicked off a review of its advertising account and is in the process...Peter Brooking, the marketing manager at MG, is heading the search and may widen it to include media planning and buying agencies. MG, which was bought out by China s Nanjing Automobile Group in 2005, currently uses the agency Room 251 to produce its advertising, while Brilliant Media handles its ...
Opel reviews pan-European advertising arrangements
22 Jul 2010 | by Matt Williams
Opel, the General Motors-owned car manufacturer, is reviewing its pan-European advertising account....and non- roster agencies about the business, which incorporates all of the brand's advertising across the European markets in which Opel is sold. The advertising business in the UK, where Opel cars are branded ... -European advertising for the launch of the new Opel Meriva, which was unveiled earlier this year. Media planning ...
Hyundai takes project approach to advertising
13 Feb 2007 | by noel bussey
Hyundai will ask agencies to pitch for individual advertising projects in an overhaul of its ad...Hyundai is following in the footsteps of General Motors and Toyota by asking its incumbent European agencies to pitch for pan-European advertising projects. The first such pitch will be for the September ... advertising more European in style. Last year the car manufacturer used the same strategy for its sister ...
The AA calls £7 million advertising review
03 May 2012 | by Jeremy Lee
The AA has put its £7 million advertising account up for pitch....with a number of agencies on specific advertising projects, including McCann London and DCH. The AA ...
School Reports 2011: Ogilvy & Mather Advertising
05 Sep 2011 | by Staff
Score: 6 Agency fact file: Ogilvy Mather Advertising Type of agency Advertising, digital and mobile Company ownership WPP Key personnel Hugh Baillie chief ... delivery director. Ogilvy eventually ignited its new-business push in June and won the advertising ...
BMW shortlists four agencies to pitch for advertising business
26 Jan 2010 | by Matt Williams
integrated advertising account...., which is owned by Engine, has been the incumbent on the advertising account for almost 30 years. Dare ... Stephens Francis Whitson. BMW called a pitch for its advertising business last month as part ... manufacturer appointed GSD M Idea City as the lead agency on its global advertising account, and Vizeum ...
Renault to use advertising to sell "cheap" cars
07 Apr 2009 | by John Tylee
LONDON - Renault today pledged to use its advertising to re-establish itself as a mass-market car...advertising has lost a lot of that," he said. "Now we have to bring that feeling back. But we have ... its spend at last year's level. "We're big believers in advertising," he added. However, he predicted ...
Rapier picks up £7m advertising account for RAC
07 Jul 2011 | by Sara Kimberley
appointed Rapier to handle its £7m advertising account....for six years, will continue to handle brand advertising for Aviva. David Tyers, the sales ...
The Week: Advertising reviews - W+K wins Honda account
09 Jan 2009
Wieden+Kennedy has won a five-way pitch to handle Honda's environmental advertising. The first
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
