to remove filtersRyvita calls advertising review
21 Apr 2009 | by Anne Cassidy
LONDON - Ryvita has moved its advertising account out of Mortimer Whittaker O'Sullivan, the agency
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Nestle reviews advertising strategy
13 Feb 2004 | by Mark Sweney
managing director, Chris White, announced a review of its advertising and marketing strategy....Nestle spokesman said: "Chris White's aim is that all marketing and advertising has to give consumers a reason to buy the product. We are looking for more rational advertising. Kit Kat is a flagship brand so ...
REVIEW: Advertising industry against restrictions on alcohol advertising
14 Dec 2001
The advertising industry has railed against proposals to place restrictions on alcohol advertising similar to those already in place on tobacco advertising. The IPA has slammed proposals, put forward this week by the Government's chief medical officer, as being "way over the top" and stated ...
Co-op widens advertising review
06 Oct 2009 | by Kate Nettleton
LONDON - The Co-operative Group is broadening the ongoing review of its brand advertising...-hansi-font-family:Cambria; mso-bidi-font-family:"Times New Roman";} The review originally just included brand advertising ... . The retailer previously used McCann Erickson to handle its brand advertising account. To launch the retailer ...
OPINION: CROWN ON ... COMPARATIVE ADVERTISING
12 May 2000 | by GILES CROWN, head of legal and business
Some say it s the end of advertising as we know it. But will the new comparative advertising...Some say it s the end of advertising as we know it. But will the new comparative advertising regulations really sound the death-knell for famous advertising lines such as probably the best lager ... or by implication, an advertised brand with a competitor s. All such ads must comply with seven golden rules. Some ...
OPINION: MILLS ON ... ADVERTISING HERITAGE
11 Jun 1999 | by DOMINIC MILLS
, but the section devoted to Guinness advertising. Ah well, I would say that, wouldn t I? But then judging ... t there a fixed-address museum/show/hall of fame for advertising in the UK? After all, advertising ... acknowleged to be a home for advertising creativity. If the rock industry can create its Hall of Fame ...
Ten ads that changed advertising
18 May 2007 | by James Hamilton and John Tylee
Advertising is a dynamic industry - perhaps not quite as dynamic as it likes to think it is ... cent event. But those events are crucially important. Over the years, as advertising has adapted to new ... ; those that marked a fundamental shift in strategy; those by which advertising discovered - wittingly ...
Cobra to review advertising roster
13 Oct 2009 | by Noel Bussey
Normal 0 0 1 94 474 29 5 663 11.773 0 0 0 Agencies affected are Joshua, which handles its advertising, Poke, its digital agency, and Initials, its direct marketing agency. Last week, the brewer launched the Cobra Beer Partnership, a dedicated business unit set ...
The Week: Advertising - Joost signs up advertisers
04 May 2007
The internet television platform Joost has signed more than 30 advertisers, including Coca...At its launch, the channel will run traditional 15- and 30-second ad spots, but will limit ad content to just three minutes per hour. A third of its launch advertisers have come via a new year-long deal with Interpublic Group's Emerging Media Lab. ...
Hotline: Regulations covering alcohol advertising
07 Dec 2007
The rule-making Committee of Advertising Practice has been advised by the working party looking...At present there are different sets of rules covering TV and non-broadcast media. Some CAP members fear that self-regulation could be undermined if there was a single code. While TV promotion of alcohol is governed by statutory controls, advertising in non-broadcast media falls under the self-regulatory system. ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
