to remove filtersMEDIA CHOICE: Sainsbury's use of Hello! magazine
18 Jul 2003 | by John Ridley, Carlton Screen Advertising
John Ridley, the sponsorship and promotions account manager at Carlton Screen Advertising, picks
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Beyond advertising
23 Nov 2007
Johnson, has always eschewed the label "advertising agency", despite his own heavyweight ad agency ... of which have historically had an advertising focus, have the resources to understand all the potential ... more than conventional advertising for many clients. Its world first in advertiser-branded channels ...
Co-op widens advertising review
06 Oct 2009 | by Kate Nettleton
LONDON - The Co-operative Group is broadening the ongoing review of its brand advertising...-hansi-font-family:Cambria; mso-bidi-font-family:"Times New Roman";} The review originally just included brand advertising ... . The retailer previously used McCann Erickson to handle its brand advertising account. To launch the retailer ...
Waitrose calls digital advertising review
16 May 2008 | by Kate Nettleton
Waitrose has kicked off a search for an agency to handle its digital advertising account....online advertising and web development. The search for a digital agency comes shortly after Miles Calcraft Briginshaw Duffy retained the £26 million advertising account in December following a competitive pitch. This week saw the launch of MCBD's first advertising for the supermarket since retaining ...
VCCP wins Laithwaites advertising account
17 May 2012 | by Jeremy Lee
Laithwaites, the wine merchant, has awarded its ad account to VCCP after a review.
Moo.com kicks off advertising review
09 Feb 2012 | by Sara Kimberley
Moo.com is seeking its first advertising agency.
OPINION: Stuart Elliott in America
20 Jun 2003 | by Stuart Elliott, the advertising columnist at The New York Times
Advertisers, agencies and the media rarely find anything to agree about, but they are allied...reactions came quickly. Wal-Mart management "needs to grow up", declared the trade publication Advertising ...
Domino's begins hunt for advertising agency
30 Jan 2004 | by Claire Billings
Domino's Pizza is on the hunt for a new advertising agency as it looks to change its creative.... Domino's advertising was previously handled on a project basis by Arkwright, the London-based agency set ... . It spends 1 million on other advertising projects. The budget is raised in the UK by Domino's outlets, each of which invests 4 per cent of sales into an advertising budget. "The opening of 50 stores ...
Comet slammed for advertising 'misleading' discounts
08 Feb 2012 | by Matthew Chapman
Beleaguered electronics retailer Comet has been slammed by the advertising watchdog for misleading..., which advertised savings of up to 200. The creative by Nice Biscuits featured an LG 50-inch plasma ... at the higher price of 699 for a week between 13 and 19 October. In the same ad the retailer advertised 120 ... that it was available at between 6 and 19 October. The complainant objected to the Advertising Standards Authority ...
FRANCE, ITALY, SPAIN: The Art of Advertising
13 Jun 2003
Three creative directors from France, Italy and Spain single out their favourite advertisements...SPAIN: "AN EXERCISE IN BRILLIANCE" Toni Segarra creative director, SCPF Honesty. It can't be too common in Spanish advertising so I'm surprised to find it in these ads for McDonald's. I would ... to transform his old banger into a Peugeot is a great example of simple advertising and a brilliant creative ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
